Affective Guide for Museum: A System to Suggest Museum Paths Based on Visitors’ Emotions

Altieri, Alex; Ceccacci, Silvia; Giraldi, Luca; Leopardi, Alma; Mengoni, Maura; Talipu, Abudukaiyoumu

doi:10.1007/978-3-030-78092-0_35

Cited by 4 publications

(7 citation statements)

References 19 publications

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“…A total of 1976 experiences related to one or more people has been analyzed. Results reported in Altieri et al (2021) evidence how the totem worked to create an interactive and emotional link with the groups, positively influencing their mood in the Pre-Experience phase and the subsequent Post-Experience phase. In particular, they highlight that the proposed system, aimed at acting as emotional leverage, has improved the positiveness of the emotions experienced by the visitors.…”

Section: Adaptive Multimedia Totem For Museumsmentioning

confidence: 83%

How to Create Engaging Experiences From Human Emotions

Mengoni

Ceccacci

Giraldi

et al. 2021

Diid

Self Cite

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There are several situations where the success of a product or a service depends on people’s emotional reactions while interacting with it. Feelings depends on the personal reaction to the values it offers. Therefore, it is not possible to presume that all persons will share the same reactions. An important challenge that designers have to face is to measure such feelings at every digital and physical touchpoint encountered by the customer and in which an experience takes place. In this context, the present research proposes an emotional-sensitive system able to measure the customer’s emotion and behavior and responsively adapt the experience to generate an individualized human-system interaction. It enables a continuous flow between analysis and reaction at every touchpoint of the customer experience. The paper illustrates the implementing technological framework, developed by EMOJ, an Italian startup leader in Artificial Intelligence (AI), and several applicative use cases.

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Section: Adaptive Multimedia Totem For Museumsmentioning

confidence: 83%

How to Create Engaging Experiences From Human Emotions

Mengoni

Ceccacci

Giraldi

et al. 2021

Diid

Self Cite

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“…It is important for visitors to be able to assess the experience by expressing their personal level of satisfaction [53]. Providing customized paths can represent an important factor to enhance user satisfaction [54].…”

Section: Systems For Detecting and Tracking The Fruition Experiencementioning

confidence: 99%

“…In the process of user-artifact-space interaction, the aim is enhancing the emotional impact of the visiting experience and increasing the engagement of an extended range of users by satisfying different requirements and adapting paths to the various audience needs. The visiting experience generates reactions at the cognitive and emotional levels that may be analyzed to enhance museum paths [54].…”

Section: Systems For Detecting and Tracking The Fruition Experiencementioning

confidence: 99%

“…Several studies based on Affective Computing models have proposed automatic solutions to reveal the users' engagement based on emotions and interests, providing details on the level of attention during the visit [54]. Most systems for the analysis of emotions starting from facial expressions use Convolutional Neural Networks (CNN).…”

Section: Perceptions and Emotions Within Museum Pathsmentioning

confidence: 99%

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Advanced systems and technologies for the enhancement of user experience in cultural spaces: an overview

Capece,

Chivăran,

Giugliano

et al. 2024

Herit Sci

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Human–computer interaction, Artificial Intelligence, and the multilingualism of digital culture open up unexpected scenarios in the contemporary design of cultural spaces with the creation of artifacts in which the analogic and digital dimensions come together to enhance the experience. Sensors and devices track user movement in the real world and translate the inputs into commands through hand gestures, speech recognition, head movements, tangible interfaces, or a combination of these elements. Through theorical models, concepts and tools, the paper reports the evolution of “User Experience” applied to personalized enjoyment and use of cultural places. The functional-performance survey of tools and technologies for perception, narrative and augmented interaction revealed models that highlight the diversity and richness of tangible and intangible cultural heritage through new forms of interaction and knowledge transfer. In this direction, new technological tools make it possible to detect, track and evaluate the personalized user experience by processing or producing large amounts of data. Therefore, on one hand the paper explores the limitations dictated by data management and user privacy in using such systems and, on the other, it prefigures new scenarios for amplifying and personalizing the user experience.

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“…Several studies have been carried out to determine the impact of such a tool on customer service management in many fields, ranging from automotive [54] to retail [46], e-commerce [49], e-learning [55], and museums [56]. They demonstrated that this technology represents an effective and non-invasive tool for continuous and real-time customer emotion monitoring in the wild.…”

mentioning

confidence: 99%

Emotional Valence from Facial Expression as an Experience Audit Tool: An Empirical Study in the Context of Opera Performance

Ceccacci

Generosi

Giraldi³

et al. 2023

Sensors

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This paper aims to explore the potential offered by emotion recognition systems to provide a feasible response to the growing need for audience understanding and development in the field of arts organizations. Through an empirical study, it was investigated whether the emotional valence measured on the audience through an emotion recognition system based on facial expression analysis can be used with an experience audit to: (1) support the understanding of the emotional responses of customers toward any clue that characterizes a staged performance; and (2) systematically investigate the customer’s overall experience in terms of their overall satisfaction. The study was carried out in the context of opera live shows in the open-air neoclassical theater Arena Sferisterio in Macerata, during 11 opera performances. A total of 132 spectators were involved. Both the emotional valence provided by the considered emotion recognition system and the quantitative data related to customers’ satisfaction, collected through a survey, were considered. Results suggest how collected data can be useful for the artistic director to estimate the audience’s overall level of satisfaction and make choices about the specific characteristics of the performance, and that emotional valence measured on the audience during the show can be useful to predict overall customer satisfaction, as measured using traditional self-report methods.

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Affective Guide for Museum: A System to Suggest Museum Paths Based on Visitors’ Emotions

Cited by 4 publications

References 19 publications

How to Create Engaging Experiences From Human Emotions

How to Create Engaging Experiences From Human Emotions

Advanced systems and technologies for the enhancement of user experience in cultural spaces: an overview

Emotional Valence from Facial Expression as an Experience Audit Tool: An Empirical Study in the Context of Opera Performance

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