Experiments have demonstrated that men are more willing to compete than women. We develop a new instrument to "price" willingness to compete. We find that men value a $2.00 winner-take-all payment significantly more (about $0.28 more) than women; and that women require a premium (about 40 percent) to compete. Our new instrument is more sensitive than the traditional binary-choice instrument, and thus, enables us to identify relationships that are not identifiable using the traditional binary-choice instrument. We find that subjects who are the most willing to compete have high ability, higher GPA's (men), and take more STEM courses (women). 1 NV (2007) inspired a series of laboratory experiments to test the robustness and limits of their seminal finding. For example, researchers have (a) manipulated subjects' beliefs by providing subjects with feedback regarding their relative performance (e.g., Cason, Masters, & Sheremeta, 2010; Wozniak, Harbaugh & Mayr, 2014); (b) used tasks that are not stereotypically-male (e.g., Grosse & Riener, 2010; Kamas & Preston, 2009; Wozniak et al., 2014); (c) explicitly controlled for risk preferences (e.g., Cason et. al., 2010; Wozniak et al., 2014); and (d) employed proportional winner-take-all payments (e.g., Cason et. al., 2010). While this body of research has illustrated circumstances under which NV (2007) does not hold, the main finding (that men are significantly more willing than women to compete in stereotypically-male tasks) has been replicated repeatedly (see NV (2011) for a thorough review of the literature).