Affect and Mass Society: Some Californian Data

Abstract

This paper is based upon data collected in a survey of public attitudes toward the energy crisis, and toward U.S. energy policies, in several California communities in mid-1975. The authors believe that some of the information obtained in this survey makes possible a significant, though by no means conclusive and exhaustive, comparison of two models of civic ‘affect’. Following the usage of Almond and Verba, we take ‘affect’ to be ‘feelings about the political system, its roles, personnel, and performance’.