Abstract:Trademarks should be considered not only as an intellectual property right but also as aesthetic creations influenced by various philosophies. A trademark can thus be understood as a word, a phrase, a symbol, a shape, a configuration or any other device introduced to distinguish the products of individual traders or manufacturers. Trademarks also have an aesthetic dimension. This means that aesthetics of trademarks can be revealed through the letters and morphemes as well as their literary, mythological, and r… Show more
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