Aesthetics and credibility in web site design

Robins, David; Holmes, Jason

doi:10.1016/j.ipm.2007.02.003

Cited by 277 publications

(191 citation statements)

References 13 publications

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“…The most noticed factor was "design look", which 46 percent of the study participants mentioned. Similarly, Robins and Holmes (2008) found that the design and look of a website had the strongest effect on credibility assessments.…”

Section: Website Credibility and Qualitymentioning

confidence: 93%

Website Credibility Assessment: An Empirical - Investigation of Prominence-interpretation Theory

George

Mirsadikov²,

Mennecke³

2016

THCI

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Abstract:While a variety of research studies have examined factors that influence individuals' attitudes toward and use of websites, an important yet understudied stream looks at the role of website credibility. We examine website credibility through the lens of prominence-interpretation theory. Fogg (2003) developed this theory to help explain the relationships between what users observe about a website, how they interpret it, and how observation and interpretation together determine website credibility. In this paper, we look specifically at the relationship between prominence and interpretation and how these variables interact to influence attitudes about website credibility. We examined this relationship using a controlled laboratory experiment in which we exposed subjects to a website and asked them what they saw and how they interpreted what they saw. We analyzed these data using discriminant analysis and show that the interaction between prominence and interpretation accurately predicts attitudes about credibility, which offers strong support for prominence-interpretation theory. We discuss these findings and their implications for theory and practice.

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Section: Website Credibility and Qualitymentioning

confidence: 93%

Website Credibility Assessment: An Empirical - Investigation of Prominence-interpretation Theory

George

Mirsadikov²,

Mennecke³

2016

THCI

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“…Interface design also influences credibility [8,16]. For example, higher credibility is perceived for esthetic websites [23], a factor that could also be utilized by ANS. Too much trust, on the other hand, leads to overreliance, that is, the user neglects critical assessment of system commands [20].…”

Section: Background On Credibilitymentioning

confidence: 99%

“…Most research on credibility focuses on website credibility [7,18,22,23], only few work addresses credibility of ANS. Kantowitz et al [12] showed that unreliable traffic information degrades the credibility of navigation systems.…”

Section: Background On Credibilitymentioning

confidence: 99%

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On credibility improvements for automotive navigation systems

Schaub

Hipp

Kargl

et al. 2012

Pers Ubiquit Comput

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“…There are bodies of knowledge about these aesthetic elements which could also inform diagram aesthetics. Attending to such aesthetics has been shown to be useful for user interface design [1,2] reporting increased tolerance towards errors of 'beautiful' websites [2], and a strong correlation between the user's perception of a website's visual aesthetics and their perception of its credibility [3,4] and trustworthiness [5].…”

Section: Introductionmentioning

confidence: 99%

Exploring the Effects of Colouring Graph Diagrams on People of Various Backgrounds

Plimmer

Morrison

Knoche

2014

Diagrammatic Representation and Inference

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Abstract. Colour is one of the primary aesthetic elements of a visualization. It is often used successfully to encode information such as the importance of a particular part of the diagram or the relationship between two parts. Even so, there are few investigations into the human reading of colour coding on diagrams from the scientific community. In this paper we report on an experiment with graph diagrams comparing a black and white composition with two other colour treatments. We drew our subjects from engineering, art, visual design, physical education, tourism, psychology and social science disciplines. We found that colouring the nodes of interest reduced the time taken to find the shortest path between the two nodes for all subjects. Engineers, tourism and social scientists proved significantly faster with artist/designers just below the overall average speed. From this study, we contribute that adding particular colour treatments to diagrams increases legibility. In addition, preliminary work investigating colour treatments and schemes indicates potential for future gains.

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Aesthetics and credibility in web site design

Cited by 277 publications

References 13 publications

Website Credibility Assessment: An Empirical - Investigation of Prominence-interpretation Theory

Website Credibility Assessment: An Empirical - Investigation of Prominence-interpretation Theory

On credibility improvements for automotive navigation systems

Exploring the Effects of Colouring Graph Diagrams on People of Various Backgrounds

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