Aesthetician Education and it's Significance for the Sector

Öndoğan, Ece Nüket; Benli, Sema

doi:10.1016/j.sbspro.2012.06.312

Cited by 1 publication

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“…Past studies have found that HBP including the cosmetology students are less confident to communicate with the customers [62]- [64]. The cosmetology students should have high self-confidence to communicate with the customers as they need to provide quality beauty treatment and consultation services to customers [13], [65]. For the less confident cosmetology students, they will negatively impact the customers, such as making the customers feel insecure and dissatisfied with the beauty treatment services provided [34].…”

Section: The Factors That Influence the Competency Level Of Communica...mentioning

confidence: 99%

“…High level of self-confidence can help the cosmetology students to communicate well when interacting with the customers [35], [38], [67]. The cosmetology students need to have high self-confidence as they need to provide quality beauty treatment and consultation services to the customers [13], [65]. Those who are not confident in providing consultation to the customers will be unconfident and dissatisfied with the services offered [34].…”

Section: The Factors That Influence the Competency Level Of Communica...mentioning

confidence: 99%

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Enhancing cosmetology students’ communication skills in Malaysian upper secondary vocational education program

Kiong

Puad

Kamis

et al. 2022

IJERE

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<span>The quality of beauty treatment services will be evaluated by the clients subjectively whether they are satisfied or otherwise with the services provided. However, the reports and complaints related to customer dissatisfaction when receiving beauty treatment services at beauty centers are increasing. Unfortunately, the suggestions for improvement from the previous studies are still insufficient. Therefore, this study was conducted to examine the importance of proficiency in communication skills and the need for training modules in the teaching and learning process (T&L). It is required to improve communication skills among cosmetology students for Upper Secondary Vocational Education Program (USVEP) in beauty arts course. The data were collected through the interview method on six USVEP teachers and a beauty salon entrepreneur. The findings of the study found that the proficiency in communication skills among the cosmetology students is an important requirement for employers in selecting their employees, increasing customer loyalty and the customer’s frequency to visit beauty salons, and maintaining the excellent performance of cosmetology students in the workplace. In addition, there is also a high demand for the development of communication skills training modules in helping cosmetology students to constantly updated with new knowledge and skills needed from time to time. Therefore, adequate training is required to improve the competency in communication skills among the cosmetology students.</span>

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Section: The Factors That Influence the Competency Level Of Communica...mentioning

confidence: 99%

Section: The Factors That Influence the Competency Level Of Communica...mentioning

confidence: 99%

Enhancing cosmetology students’ communication skills in Malaysian upper secondary vocational education program

Kiong

Puad

Kamis

et al. 2022

IJERE

View full text Add to dashboard Cite

show abstract

Aesthetician Education and it's Significance for the Sector

Cited by 1 publication

References 0 publications

Enhancing cosmetology students’ communication skills in Malaysian upper secondary vocational education program

Enhancing cosmetology students’ communication skills in Malaysian upper secondary vocational education program

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