Aesthetic appealing wall insulation: A novel approach for uptake of solid wall insulation in the UK

Seifhashemi, Mahsa; Elkadi, Hisham

doi:10.1016/j.buildenv.2022.109550

Cited by 3 publications

(2 citation statements)

References 70 publications

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“…Females tend to be more influenced by the attractiveness of the packaging, the color of the wrapper, convenient packaging, and persuasive messaging on the packet. Relevant findings from previous research support this, suggesting that females are more attracted to colorful packets and visually appealing designs (Reimann et al, 2010;Seifhashemi & Elkadi, 2022;Sook-Fern Yeo et al, 2020). Therefore, marketers should be aware that when targeting potential customers, female customers consider these factors more strongly than males do during purchase decisions.…”

Section: Discussionmentioning

confidence: 64%

How does product packaging features influence the purchase decision of young adult?

Roy,

Bhattacharja,

Jahan

2023

Psikoislamika

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Packaging is more than just a suitable way of showcasing a product or getting a product to the consumer without reaching any damage. Here, we intended to know the relative significance of different features of packaging in purchase decision-making. We controlled the diversity of products and their confounding effect in the decision-making task by giving participants a particular product category (toiletries items) in the instruction. A survey was conducted on 386 Bangladeshi adult participants to rate their attitudes toward 11 different packing features when they make a purchase decision. The finding shows that participants rated printed detail on the package as the most important attribute which can manipulate their purchase choice. Moreover, they rated Convenience packaging, Hygienic wrapping material, convincing words on the packet, and attractiveness as the top five packaging features for young Bangladeshi adults, respectively. We found some significant gender differences in four features of product packaging. Bangladeshi adult females are more influenced by the attractiveness, colourful packet, convenience packaging, and convincing words on the packet than male customers. This finding could be an important addition to consumer behaviour literature. Moreover, marketers and designers would know their customer's needs and will be able to use this knowledge in product packaging as a reliable source of marketing strategy to increase their product sales.Keywords: product packaging; consumer behaviour; decision making; young adults

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Section: Discussionmentioning

confidence: 64%

How does product packaging features influence the purchase decision of young adult?

Roy,

Bhattacharja,

Jahan

2023

Psikoislamika

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“…According to the Energy Saving Trust, the walls of dwellings are responsible for a third of its heat loss [7]. Nearly 91% of solid wall homes were without insulation at the end of 2021 [8] and the vast majority of solid wall buildings in London (approximately 1.5 million) are uninsulated [9].…”

Section: Introductionmentioning

confidence: 99%

Exploring the variability of hygrothermal material properties in historic bricks in London

Xu,

Cambray,

Marincioni

et al. 2023

J. Phys.: Conf. Ser.

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In the UK, a large number of traditional buildings are made of solid brick walls. If appropriate retrofit measures are taken, these buildings can contribute to achieving the UK Government’s pledge to reduce greenhouse gas emissions. The vast majority of solid brick buildings in London are non-insulated. Adding internal wall insulation is one possible energy retrofit measure, however, the insulation layer can alter the moisture balance of the wall. Since the hygrothermal properties of the existing building materials can influence the moisture balance of the wall considerably, identifying the wall type and understanding its hygrothermal properties is extremely important in building retrofit. The objective of this study is to explore the variability of the hygrothermal properties of different bricks from one wall located in London. Several brick samples are selected from one case study wall in London. The hygrothermal properties of 21 historic bricks were measured, including the absorption coefficient, bulk density, drying coefficient, water content at capillary saturation to determine the variability. The experimental results show variability of some material properties, particularly the absorption coefficient. This can potentially have significant implications for solid wall retrofit and material property characterization.

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Innovative methods to optimize the integration of passive solar design principles into buildings

Salem,

Elwakil

2024

Innov. Infrastruct. Solut.

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Aesthetic appealing wall insulation: A novel approach for uptake of solid wall insulation in the UK

Cited by 3 publications

References 70 publications

How does product packaging features influence the purchase decision of young adult?

How does product packaging features influence the purchase decision of young adult?

Exploring the variability of hygrothermal material properties in historic bricks in London

Innovative methods to optimize the integration of passive solar design principles into buildings

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