Abstract:This essay discusses the rhetorical impacts of the consumption metaphor on how advisors think about their work using student responses to the COVID-19 pandemic to highlight the problematic nature of the consumption metaphor for higher education. Academic advisors should reconsider how they think about their work and their messages to students, as they are paramount to the process of student identification with academic institutions. Considerations of language choice can build certain student identities and enc… Show more
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