Advia™: Planning and decision support for smaller businesses

Abstract

As part of our series of software tests by practicing managers, we asked a consulting firm that has thoughtfully reviewed several products for us to try out Advia, a planning system specifically targeted for entrepreneurs and small businesses seeking to plan and manage strategically.

Some issues in developing expert marketing systems

“…Instead of a fixed problem-solving process in ESs, a DSS provides a flexible problem-solving environment of tools and data for the user to play with in his/her own way (Doukidis, 1988). DSSs have also been used to support marketing managers to conduct marketing analysis in various ways: STRATPORT -a DSS for strategic planning (Larreche and Srinivasan, 1988); Advia -a planning and decision support system for smaller business (Sterling and Stubblefield, 1994); The Country Consultant -a decision-support system for doing business with eastern bloc countries (Cavusgil et al, 1992); SLIM -a Strategic Logistics Integrative Modelling System (Shapiro, 1992); MKDSS -a system to support the production…”