Abstract:For decades, journalism and the advertising industry have been closely affiliated with each other. Research relates to this mutual interdependence with concepts of the mixed financing of media products and two‐sided markets. For various reasons, the prices for journalism paid by the users do not bear the running costs for journalism and media companies have to find other sources of income, mainly advertising. Therefore, media companies operate in a dual‐product market. In generating and distributing journalist… Show more
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