Advertising Pressures on Newspapers: A Survey

Soley, Lawrence C.; Craig, Robert

doi:10.1080/00913367.1992.10673381

Cited by 71 publications

(30 citation statements)

References 2 publications

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“…Hays and Reisner (1990) discovered that journalists are regularly exposed to the pressure of advertisers. Soley and Craig (1992) endorsed these findings since about 90% of the surveyed journalists reported that some pressure had been applied to them. In addition, most editors said that the pressure was not coming from the advertisers but directly from within their newspapers, which reflects also Altmeppen's theoretical model presented above.…”

Section: The Impact Of Advertising On Journalismmentioning

confidence: 60%

Under the Influence: Advertisers’ Impact on the Content of Swiss Free Newspapers

Porlezza

2017

MaC

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The study focuses on whether and to what extent advertisers influence the editorial content of free newspapers in the German part of Switzerland. The contribution analyzes, grounded on an historic approach, the most competitive period in Switzerland, 2008, when not less than five freesheets were competing for advertisers and public attention. By using Altmeppen's (2006) organizational theory, the paper offers a theoretical frame able to describe the vanishing co-orientation between the media management and the newsroom, a trend that aggravates commercialization processes in news organizations. In a situation of economic turmoil, so the hypothesis, newsrooms are more inclined to positively adapt the valence of their coverage about their main advertisers in order to keep them in the portfolio. Using a content analysis, the author examined the editorial coverage of six among the most important advertisers of Swiss free newspapers, carrying out an aggregated statistical analysis based on logistic regression. The study revealed that free newspapers with a strong market orientation display a higher chance to publish positive facts and evaluations about advertisers with a high advertising expenditure.

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Section: The Impact Of Advertising On Journalismmentioning

confidence: 60%

Under the Influence: Advertisers’ Impact on the Content of Swiss Free Newspapers

Porlezza

2017

MaC

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“…A survey of U.s. American newspaper editors by Soley and Craig (1992) reveals that businesses do pressure newspapers, and that some do cave in and tailor and censor newspaper content. Indeed, 90 percent of news editors had actually experienced advertisers "Withdrawing advertising to influence content.…”

Section: Advertisers Censor the Pressmentioning

confidence: 97%

“…Reports on the profit-sharing plan, which put the paper in bed with a newsmaker, reveal that it had been approved by the publisher and editor but kept from journalists (Risser 2000). Soley and Craig (1992) show that business pressure on news is greatest in small markets, where real estate companies, grocery stores, and automobile dealers, who are large advertisers, "Wield enormous power. Withdra"Wing their advertising can send small papers into red figures.…”

Section: The Most Egregious Tale Of the Erosion Of A Newspaper's Repumentioning

confidence: 98%

Advertising, Democracy and Censorship

Craig¹

2004

Javnost - The Public

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The article develops an argument for the control of commercial and political advertising in the United States and a return to a journalism of public setvice and in support of democratic principles of communication.Based on a number of previous studies, the author describes and analyzes the impact of a business culture on the traditional role of the media, the expectations of journalism, and the rights of citizen to be informed by a range of ideas and in the spirit of a democratic existence.The future of modern society and democracy is plagued by major contradictions behveen neo-conservative (neo-classical) economic policy and the values of rational, social-democratic planning for the general welfare. Advertising is one source of these contradictions and exacerbates them through structural and overt forms of censorship. Unchecked, advertising has the potential to undermine and erode democratic practice. Thus, societies developing market economies and democratic political reforms would be well served by carefully considering and regulating the impact of advertising on their culture, media systems, and political practices.Advertising censorship must be viewed in psychological, ideological, cultural, political, social, and economic terms. In each sphere, advertising exerts different kinds of censoring pressures that undermine democratic practices and threaten democratic reforms and institutions. This article reports the results of several research projects by the author and others that examine advertising's adverse effects on U.s. American democracy.Globally, the political interests of the corporate elite and the political right are in the ascendancy with neo-conservative policies creating trends toward smaller, less powerful, and less protective government and an increasingly deregulated business environment. Indeed, under these political circumstances, calling for increased regulation of advertising might seem passe. No doubt, advertising is an essential component of the production, promotion, and distribution of goods in a market economy. Nevertheless, some advertising practices so threaten democratic institutions that some steps to regulate them must be taken. When neo-conservatives block or kill funding for public goods such as media, political campaigns, and schools, the ensuing over-reliance on advertising revenues shifts power from the public to corporations and wealthy elites. Theoretical FoundationsNot individual advertisements -which may be deceptively simple and often disarming -but the system of advertising must be addressed to understand corporate authority. The power of advertising is at once psychological, ideological, and economic. It addresses individuals, sows consumerist mythologies, and is an essential component of the political economy of corporate capitalism and its relation to state and media.Still, it is important to avoid historical and cultural reductionism. The studies reported here relate to the particular historical situation of the United States and its specific political and media envi...

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“…In a study of newspapers, more than 90% of editors said they had been pressured by advertisers to kill stories (Soley and Craig 1992). More than 50% of editors said that their publications pressured them to write stories flattering to advertisers (Soley and Craig 1992).…”

Section: The Influence Of Advertising In Mediamentioning

confidence: 97%

Buying the Fourth Estate

Klugman

2007

The American Journal of Bioethics

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Advertising Pressures on Newspapers: A Survey

Cited by 71 publications

References 2 publications

Under the Influence: Advertisers’ Impact on the Content of Swiss Free Newspapers

Under the Influence: Advertisers’ Impact on the Content of Swiss Free Newspapers

Advertising, Democracy and Censorship

Buying the Fourth Estate

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