Advertising Placement in Digital Game Design Influences Children’s Choices of Advertised Snacks: A Randomized Trial

Smith, Rachel; Kelly, Bridget; Yeatman, Heather; Moore, Christopher; Baur, Louise A.; King, Lesley; Boyland, Emma; Chapman, Kathy; Hughes, Clare; Bauman, Adrian

doi:10.1016/j.jand.2019.07.017

Cited by 30 publications

(28 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Stronger regulations are needed to limit advertising sponsored by corporations, limit the use of persuasive techniques (e.g., use of celebrities, free gifts), and regulate false health and nutrition claims made in advertisements [ 36 ]. Given the emergence of social media, online gaming, and mobile applications, these regulations should extend beyond television to include video games, computer games, and mobile phone applications [ 36 , 39 , 40 ].…”

Section: Discussionmentioning

confidence: 99%

Associations between Screen-Based Activities, Physical Activity, and Dietary Habits in Mexican Schoolchildren

Soltero

Jáuregui

Hernandez

et al. 2021

IJERPH

View full text Add to dashboard Cite

Screen-based activities are associated with increased risk of obesity and contribute to physical inactivity and poor dietary habits. The primary aim of this study was to examine the associations among screen-based activities, physical activity, and dietary habits in school-aged children in Guadalajara, Puerto Vallarta, and Mexico City, Mexico. The secondary aim was to examine these associations across sex. The School Physical Activity and Nutrition survey was used to assess screen-based activities (TV watching, video game use, computer use), physical activity, and dietary habits. Organized activity/sports participation, unhealthy dietary habits, and household income were correlated with screen-based activities. While TV watching was associated with decreased participation in organized activity/sports participation, computer and video game use was associated with increased organized activity/sports participation. Boys engaged in more TV watching and video game use compared to girls. All screen-based activities were associated with age among boys; whereas video game and computer use were associated with higher income among girls. These findings suggest a need for sex- and age-specific strategies that acknowledge the differential use of screen-based activities across sex and age. Future research should continue to identify underlying correlates linking screen-based activities with health behaviors to inform strategies to reduce screen-time in Mexican children.

show abstract

Section: Discussionmentioning

confidence: 99%

Associations between Screen-Based Activities, Physical Activity, and Dietary Habits in Mexican Schoolchildren

Soltero

Jáuregui

Hernandez

et al. 2021

IJERPH

View full text Add to dashboard Cite

show abstract

“…55,94 Even more fundamentally, this messaging should frame childhood nutrition as a societal issue in which individuals work with the government, schools, and industry to identify and implement solutions. 96,97 Nutrition educators can help shape health promotion messaging about kids' meals to include societallevel policy solutions, such as healthy default menu options and menu labeling. They can also promote marketing regulation and work with families to create awareness about advertising and marketing strategies that promote unhealthy food to children.…”

Section: Developing Strategic Health Messagingmentioning

confidence: 99%

Position of the Society for Nutrition Education and Behavior: Healthful Food for Children is the Same as Adults

Rothpletz‐Puglia

Fredericks²,

Dreker³

et al. 2022

Journal of Nutrition Education and Behavior

View full text Add to dashboard Cite

“…Algunas investigaciones han demostrado incluso efectos del IGA en la intención de compra, dependiendo su efectividad de ciertas condiciones relacionadas con la congruencia, el emplazamiento, su naturaleza y proximidad (Dickinson, 2016;Parreño, Bermejo y Aldás, 2017). Se ha comprobado también que el IGA es capaz de suscitar una actitud hacia la marca y, en ciertas circunstancias, condicionar la elección entre productos y marcas (Cheniboka y Branco, 2019); por lo que se le podría asociar con procesos mentales que pretenden aumentar la familiaridad y simpatía de las marcas hacia su público objetivo (Smith et al, 2020).…”

Section: Naturaleza Del In-game Advertisingunclassified

Percepción de 'gamers' universitarios de la UPC sobre el 'in-game advertising' de Adidas en el videojuego 'FIFA20'

Ramirez

Arbaiza

Dongo

2021

ixc

View full text Add to dashboard Cite

In-game advertising or IGA is a type of product placement within a video game in a textual, auditory, visual and interactive way, used for decades and that, with the digital transformation and changes in consumption, has gained much prominence. Its use is allowing playful media platforms, which previously had no place in media convergence, to now be used for advertising purposes. This formula is allowing brands to effectively impact countless times on a large set of players through different streaming services. This high scope is complemented by a consistent construction of values, experiences, lifestyles and identities through the interaction with the product through the video game narrative. An example of this is the growing popularity of e-sports in Peruvian universities, which through FIFA20 tournaments, has facilitated a high level of scope of the brands present in the video game among young university students. This research has sought to discover how the in-game advertising of the Adidas brand in FIFA20 —one of the most popular games in Peru according to the latest GFK research— is perceived by university gamers.

show abstract

Advertising Placement in Digital Game Design Influences Children’s Choices of Advertised Snacks: A Randomized Trial

Cited by 30 publications

References 33 publications

Associations between Screen-Based Activities, Physical Activity, and Dietary Habits in Mexican Schoolchildren

Associations between Screen-Based Activities, Physical Activity, and Dietary Habits in Mexican Schoolchildren

Position of the Society for Nutrition Education and Behavior: Healthful Food for Children is the Same as Adults

Percepción de 'gamers' universitarios de la UPC sobre el 'in-game advertising' de Adidas en el videojuego 'FIFA20'

Contact Info

Product

Resources

About