“…Researchers cannot underestimate the importance of cowriting these press releases with their communications colleagues. As pointed out in the Invited Commentary by McCartney, recent research has found a strong association between exaggerated news and overstated press releases . Furthermore, when medical professionals are interviewed by journalists or asked for their opinion on research or health news, they should be keenly aware of the substantial influence that any overstated or premature claims can have on patient expectations.…”