Advertising Industry and Culture in POST-WTO China

Keane, Michael; Spurgeon, Christina

doi:10.1177/1329878x0411100111

Cited by 7 publications

(5 citation statements)

References 3 publications

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“…The size of the negative correlations increased over time. Since joining the WTO in 2001, Chinese society has experienced a decades-long surge in the market economy, advertising, and consumer culture (see Keane and Spurgeon, 2004). Given such an era background, the increasingly negative correlation can be attributed to the impact of consumer culture (Dittmar et al, 2013).…”

Section: Figurementioning

confidence: 99%

Associations between two conceptualizations of materialism and subjective wellbeing in China: A meta-analysis of studies from 1998 to 2022

Zhou

Lü

et al. 2022

Front. Psychol.

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This meta-analysis examines the relationship between materialism (materialistic values and extrinsic aspirations) and subjective wellbeing in the Chinese population. Fifty-six relevant studies covering the period from 1998 to 2022 were included in the meta-analysis. Fifty-eight independent effect sizes from a total of 52,368 participants were obtained to calculate the mean effect sizes. Materialistic values correlated with significantly lower subjective wellbeing (r = −0.205), while the mean effect size for extrinsic aspirations was found to be not significant (r = −0.048). The effect sizes varied across different types of wellbeing outcomes (materialistic values: rs = −0.095 to −0.202; extrinsic aspirations: rs = 0.066 to −0.125). The associations were also moderated by certain demographic factors (age and gender), methodological factors (study design and scoring method), publication features (type of publication and publication year), and economic indicators (economic growth and wealth inequality). We discuss our limitations and the implications for future research.

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Section: Figurementioning

confidence: 99%

Associations between two conceptualizations of materialism and subjective wellbeing in China: A meta-analysis of studies from 1998 to 2022

Zhou

Lü

et al. 2022

Front. Psychol.

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“…From March 2004, foreign advertising agencies were allowed to hold a majority share in JVs, as the share ceiling for foreign partners was increased to 70%. The following year, wholly foreign-owned enterprises (WFOEs) were gradually allowed to operate in advertising services (Keane and Spurgeon 2004). On a practical level, this constituted a big challenge for China, as it meant opening its doors to transnational advertising agencies (TNAAs), which were much bigger, stronger and, therefore, more competitive.…”

Section: Growth and Achievements Of China's Advertising Industry (197mentioning

confidence: 99%

Forty Years of the Return of Advertising in China (1979–2019): A Critical Overview

Puppin

2020

JOMEC Journal

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Despite advertising now being ubiquitous in China, the phenomenon is still considered to be relatively new. It was officially reintroduced after the Maoist years, thanks to the economic reforms and opening-up policy initiated by Deng Xiaoping in 1979. Advertising has seen tremendous growth over the past 40 years and is now acknowledged as an indispensable tool in the country's economic expansion: it fuels domestic consumption and is the main source of income for the national media. In 2011, China became the second biggest advertising market in the world, but the Chinese authorities still have an ambivalent attitude towards it. Although advertising is a key creative industry in China and is strongly supported by the government, through dedicated plans and policies, it tends to be strictly aligned with the Party-State's political agenda and, as a result, it is heavily regulated and required to help with the construction of a socialist spiritual civilisation. This article provides the first comprehensive and up-to-date critical overview of the 40 years since the return of advertising in China, addressing its history, growth, recent trends and government regulation, as well as the development of its counterpart for the common good-public service advertising.

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“…The introduction of international magazines in both countries has stimulated the growth of more local titles. While circulation figures in Asia are hard to verify (Keane and Spurgeon, 2004), the less expensive, general-interest women's magazines like Zhiyin and Family still claim the highest readership in China (see Table 4). However, in Singapore, The Women's Weekly (an Australian title) now claims the highest readership followed closely by Her World (the most popular local Singaporean women's magazine).…”

Section: The Growth Of Women's Magazines In China and Singaporementioning

confidence: 99%

Globalising Women: How Global Women's Magazines in China and Singapore Transmit Consumer Culture

Frith¹

2009

Media International Australia

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This article outlines some of the moral and cultural issues involved in the commercialising of Asian women by describing how the entrance of foreign women's magazines is changing the form and tone of women's magazines in both Singapore and China — respectively amongst the smallest and largest countries in Asia, but sharing a similar culture and language. While the populations of these two countries differ significantly in terms of income and education, nonetheless the rising incomes of middle-class women in both countries have attracted the attention of luxury brands and led to the rise of global women's magazines in both nations. Are women's magazines just frivolous and fun, or do they shape women's attitudes and values? Do the images in global media contribute to the empowerment of women or do they merely entangle them in a web of conspicuous consumption?

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Advertising Industry and Culture in POST-WTO China

Cited by 7 publications

References 3 publications

Associations between two conceptualizations of materialism and subjective wellbeing in China: A meta-analysis of studies from 1998 to 2022

Associations between two conceptualizations of materialism and subjective wellbeing in China: A meta-analysis of studies from 1998 to 2022

Forty Years of the Return of Advertising in China (1979–2019): A Critical Overview

Globalising Women: How Global Women's Magazines in China and Singapore Transmit Consumer Culture

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