Advertising Article Productivity Updated

Soley, Lawrence C.; Reid, Leonard N.

doi:10.1177/107769908806500122

Cited by 26 publications

(22 citation statements)

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“…If we compare these data with other studies, the results of concentration are similar, although the participation of universities is higher, perhaps as a result of the greater development of the field of communication in Anglo-Saxon countries: "30 universities, or 14.3% of the 210 Schools produced 57% of the weighted articles" (Schweitzer 1988); "The 20 most active universities have produced 51.1% of the articles" (Soley & Reid 1988). Note: the DOI number is part of the bibliographic references and it must be cited if you cited this article.…”

mentioning

confidence: 51%

“…The concept of weighted authorship is widely used in the English-speaking world to build productivity rankings (e.g. Pasadeos & Renfro, 1992;Barry, 1990;Soley & Reid, 1988).…”

Section: Sample and Proceduresmentioning

confidence: 99%

“…The average number of authors found in this study is considerably lower than that found in previous studies. For instance Soley & Reid (1988) Notes: 1) Values "with repetition" include repeated authors and/or universities, whose participations depend on the number of articles they sign, e.g. if the same author or university sign two articles they will be counted twice.…”

Section: General Datamentioning

confidence: 99%

“…As Atkin & Jeffres (1998) say, "Some high quality articles never get published, while many bad ones do get published". However, as Soley & Reid (1988) have pointed out in defence of this type of studies, "articles productivity is widely recognised by social researchers as a substitute measure to evaluate the quality of authors and institutions".…”

Section: Limitations Of the Study And Future Lines Of Researchmentioning

confidence: 99%

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Scientific Productivity

Lee¹

2007

The Blackwell Encyclopedia of Sociology

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This article presents the results of a study on the individual and institutional research productivity in Zer Journal of Communication Studies, during its first ten years of history (1996)(1997)(1998)(1999)(2000)(2001)(2002)(2003)(2004)(2005). This journal has been chosen for four reasons: it is the highest ranked publication; it is the journal in which most researchers want to publish their latest work; it is one of the top three journals in terms of impact in the field of communication; and it is one of the twelve Spanish journals of communication indexed in international databases. This is the first study on research productivity carried out in Spain to offer a ranking of authors. In order to identify and rank the most productive authors and universities, quantitative content analysis was conducted on the 220 research articles published by Zer from 1996 to 2005. The findings reveal that research productivity is low; that three universities produce more than half of the articles; that collaboration between universities is low; and that international collaboration is moderate.

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mentioning

confidence: 51%

“…The concept of weighted authorship is widely used in the English-speaking world to build productivity rankings (e.g. Pasadeos & Renfro, 1992;Barry, 1990;Soley & Reid, 1988).…”

Section: Sample and Proceduresmentioning

confidence: 99%

Section: General Datamentioning

confidence: 99%

Section: Limitations Of the Study And Future Lines Of Researchmentioning

confidence: 99%

See 2 more Smart Citations

Scientific Productivity

Lee¹

2007

The Blackwell Encyclopedia of Sociology

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“…Communication scholars have explored trends in research methods (e.g., Lovejoy, Watson, Lacy, & Riffe, 2014;Riffe & Freitag, 1997), as well as substantive and conceptual areas like journalism (e.g., Cooper, Potter, & Dupagne, 1994), advertising (e.g., Soley & Reid, 1988), new media (e.g., Cho & Khang, 2006;Tomasello, 2001), public relations (e.g., Ki & Khang, 2005;Pasadeos, Berger, & Renfro, 2010), and crisis communication (e.g., An & Cheng, 2010;Avery et al, 2010;Palenchar & Heath, 2007).…”

Section: Trend Study In Communication Researchmentioning

confidence: 99%