“…“In the age of paid, owned, and earned media, the distinction between advertising and other forms of marketing communication may blur…” (Marks et al, 2019, p. 259), but for the purposes of the present commentary, “[a]dvertising is [defined as] a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action…” (Richards & Curran, 2002, p. 74). Advertising is therefore a distinct but important component of the consumer information landscape (Dommett, 2019; Hyman et al, 2021)—a component that has, historically, been regulated actively (Murphy & Wilkie, 1990; Petty, 2015). Advertising regulation now encompasses the content and execution of commercial communications conveyed on the internet and in traditional media (Federal Trade Commission, 2022).…”