Advertiser Pressure on Daily Newspapers: A Survey of Advertising Sales Executives

An, Soontae; Bergen, Lori

doi:10.2753/joa0091-3367360208

Cited by 48 publications

(22 citation statements)

References 38 publications

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“…Many scholars in journalism studies have taken a critical approach to the development in which editorial and advertising contents blur and lead to new hybrid forms, such as cross promotion and market journalism (An & Bergen, 2007). Therefore, it is important to find out how novel forms of advertising could be adopted in a way that would ensure journalistic integrity, as well as uncover the main challenges and dilemmas that editors now face in their managerial role.…”

Section: From Advertising To Branded Contentmentioning

confidence: 99%

Ethical Challenges of Hybrid Editors

Poutanen

Luoma‐aho

Suhanko

2016

International Journal on Media Management

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Section: From Advertising To Branded Contentmentioning

confidence: 99%

Ethical Challenges of Hybrid Editors

Poutanen

Luoma‐aho

Suhanko

2016

International Journal on Media Management

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“…With the growing presence of advertising, publishers and journalists became increasingly aware of the potential influences advertising could exert over their publications (DeLorme and Fedler 2005). In particular, journalists and editors were concerned with maintaining the editorial integrity of their publications when faced with advertisers who demanded favorable coverage or attempted to suppress unfavorable articles (An and Bergen 2007;Baerug and Harro9Loit 2012;DeLorme and Fedler 2005). To preserve the editorial independence of journalists from the business side of running a publication, a proverbial "wall" was established separating these competing interests (Coddington 2015;Conill 2016;Kovach and Rosenstiel 2001).…”

Section: Introductionmentioning

confidence: 99%

Saving Media or Trading on Trust?

Amazeen

Muddiman

2017

Digital Journalism

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Ext e n d in g re s e a rch fro m Wo jd yn s ki a n d Eva n s ( 2 0 1 6 ) , t h is e xp e rim e n t a l s t u d y re p lica t e s t h e ch a lle n g e s o f e ffe ct ive ly d is clo s in g n a t ive a d ve rt is in g t o re a d e rs a n d d e m o n s t ra t e s a p ro m is in g in o cu la t io n m e t h o d t h a t in cre a s e s like lih o o d o f re co g n it io n . Mo re o ve r, t h is q u a n t it a t ive re s e a rch in d ica t e s t h a t b o t h le g a cy a n d o n lin e n e ws p u b lis h e rs w e re e va lu a t e d le s s fa vo ra b ly fo r d is p la yin g n a t ive a d ve rt is in g . At t it u d e s t o wa rd t h e p u b lis h e r a n d p e rce p t io n s o f it s cre d ib ilit y d e clin e d fo r b o t h , a lt h o u g h o n lin e p u b lis h e rs s u ffe re d g re a t e r a t t it u d in a l d a m a g e t h a n d id le g a cy p u b lis h e rs wh o m a y b e n e fit fro m t h e ir e s t a b lis h e d re p u t a t io n . Extending research from Wojdynski and Evans, this experimental study replicates the challenges of effectively disclosing native advertising to readers and demonstrates a promising inoculation method that increases likelihood of recognition. Moreover, this quantitative research indicates that both legacy and online news publishers were evaluated less favorably for displaying native advertising. Attitudes toward the publisher and perceptions of its credibility declined for both, although online publishers suffered greater attitudinal damage than did legacy publishers who may benefit from their established reputation. URLKEYWORDS framing; journalism; media effects; native advertising; persuasion; source credibility Intr oductionAs advertising and subscriber revenues continue to plummet (Cillizza 2015; McChesney and Pickard 2011), legacy publishers are looking for ways to fund the costs of producing the content in their publications. With the technological revolution of digital media, a controversial practice is drawing increasing attention: the notion of "native advertising." Native advertising refers to the practice of creating ads that mimic, or appear "native" to, the platform on which they appear. These messages adopt the same format, font and tone as a traditional piece of journalism or user9generated post, often looking nearly identical to the content created by the platform publisher (Austin and Newman 2015;Conill 2016;Einstein 2016;Sonderman and Tran, 2013). The Interactive Advertising Bureau (IAB) defines native advertising as "paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong" (IAB 2013, 3). It is varyingly referred to with different types of disclosures such as sponsored content, branded content, or promoted content. This inconsistent labeling of native advertising complicates an audience member's ability to identify the type of content he or she is consuming (Austin and Newman 2015;Conill 2016;Einstein 2016;Sonderman and Tran, 2013; Wojdynski and Evans 2015)...

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“…Such norms preclude the topic of revenue from journalists' understandings of their work and the journalistic community is quick to cast examples of advertising-editorial collusion as deviant. This stance belies how economic pressures experienced by many media outlets create continual pressure to please their advertisers (An and Bergen 2007). Despite such efforts to divorce editorial functions from business functions, revenue -here indicating strategies for generating economic subsidies and success at doing so -remains an indispensible characteristic of journalism as a public activity.…”

Section: Shifts In Revenuementioning

confidence: 99%

Journalistic Change in an Online Age: Disaggregating Visibility, Legitimacy, and Revenue

Carlson

2013

JOMEC Journal

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Advertiser Pressure on Daily Newspapers: A Survey of Advertising Sales Executives

Cited by 48 publications

References 38 publications

Ethical Challenges of Hybrid Editors

Ethical Challenges of Hybrid Editors

Saving Media or Trading on Trust?

Journalistic Change in an Online Age: Disaggregating Visibility, Legitimacy, and Revenue

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