Encyclopedia of Tourism Management and Marketing 2022
DOI: 10.4337/9781800377486.adversity.quotient
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Adversity Quotient

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“…COVID-19 has further accelerated our understanding of consumption, our environment, and how we live. These considerations then come to inform our understanding of tourism (Kock et al 2020b), with small communities and rural destinations being the beneficiary, such as the Orkney Islands in the far north of Scotland (McGee and Arpi 2021), or the Chatham Islands in the Pacific Ocean (Cardow and Wiltshier 2010;Sok 2022). These small islands are running at maximum occupancy due to the rise of ecotourism.…”
Section: Trend 9: Ethical Choicesmentioning
confidence: 99%
“…COVID-19 has further accelerated our understanding of consumption, our environment, and how we live. These considerations then come to inform our understanding of tourism (Kock et al 2020b), with small communities and rural destinations being the beneficiary, such as the Orkney Islands in the far north of Scotland (McGee and Arpi 2021), or the Chatham Islands in the Pacific Ocean (Cardow and Wiltshier 2010;Sok 2022). These small islands are running at maximum occupancy due to the rise of ecotourism.…”
Section: Trend 9: Ethical Choicesmentioning
confidence: 99%