Advancing SME performance: a novel application of the technological-organizational-environment framework in social media marketing adoption

Fu, Chung-Jen; Silalahi, Andri Dayarana K.; Yang, Lee-Wen; Eunike, Ixora Javanisa

doi:10.1080/23311975.2024.2360509

Cogent Business & Management

2024

DOI: 10.1080/23311975.2024.2360509

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Advancing SME performance: a novel application of the technological-organizational-environment framework in social media marketing adoption

Chung-Jen Fu,

Andri Dayarana K. Silalahi,

Lee-Wen Yang

et al.

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2024

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Cited by 2 publications

References 33 publications

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The Impact of Turnaround Strategies on SME Performance

Hasin,

Nordin,

Hussain

et al. 2024

IMBR

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This study examines the impact of various turnaround strategies on the performance of small and medium-sized enterprises (SMEs). Specifically, the research focuses on five key strategies: CRM, publicizing efforts, rebates, credit periods, and online business. The goal is to examine the interaction between these tremendous strategies for SME performance in business sales growth. A survey research methodology was used, and data was collected from 300 SMEs from various sectors by a structured questionnaire. Chi-square tests and regression analysis are used to establish the interaction between the company's turnaround strategies and its performance results. The result disclosed that online business was the most viable strategy for enhancing SME performance. According to the studies, CRM also positively affected business performance, even though the results differed depending on the implementation. On the other hand, credit period was a negative factor, whereby the performance of SMEs declined when credit period was offered. The influence of publicizing efforts and providing rebates yielded a moderate effect; therefore, the effectiveness of the two strategies depends on the existing context.

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The Impact of Turnaround Strategies on SME Performance

Hasin,

Nordin,

Hussain

et al. 2024

IMBR

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Strategi untuk Meningkatkan Penjualan dengan Pemasaran Digital

Setyawan

2024

jbkd

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Usaha mikro, kecil, dan menengah (UMKM) memainkan peran penting dalam meningkatkan ekonomi Indonesia di tengah perlambatan ekonomi saat ini. Tujuan penelitian ini adalah untuk menunjukkan betapa pentingnya strategi pemasaran digital bagi usaha mikro, kecil, dan menengah (UMKM) lainnya karena kehadiran mereka memungkinkan penciptaan lapangan kerja baru dan kesempatan bagi rumah tangga untuk menghasilkan uang. Ini dicapai dengan menggunakan metodologi penelitian deskriptif. Untuk melakukan analisis, peneliti menggunakan data dari buku, jurnal, dan artikel. Sebagian besar informan setuju bahwa interaksi, biaya, dan kepuasan pelanggan meningkat melalui pemasaran digital. Saat ini, UMK harus memikirkan proses pemasaran yang efektif. Informasi biasanya diberikan setiap hari untuk mempertahankan dan menarik pelanggan lama. Setiap bisnis UMKM mengatakan bahwa iklan digital membantu mereka dalam menginformasikan dan berinteraksi secara langsung dengan pelanggan. Para pelaku UMKM mengatakan bahwa beberapa UMKM dapat meningkatkan penjualan, pangsa pasar, dan kesadaran pelanggan.

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Advancing SME performance: a novel application of the technological-organizational-environment framework in social media marketing adoption

Cited by 2 publications

References 33 publications

The Impact of Turnaround Strategies on SME Performance

The Impact of Turnaround Strategies on SME Performance

Strategi untuk Meningkatkan Penjualan dengan Pemasaran Digital

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