Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends

Bhardwaj, Seema; Thapa, Surya Bahadur; Gandhi, Aradhana

doi:10.1080/23311975.2024.2376773

Cogent Business & Management

2024

DOI: 10.1080/23311975.2024.2376773

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Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends

Seema Bhardwaj,

Surya Bahadur Thapa,

Aradhana Gandhi

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2024

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Cited by 1 publication

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Green Investments Promotions and Future Trends in Neuromarketing and Sustainable Finance

Garg,

Kashif,

Sharma

2024

Advances in Business Strategy and Competitive Advantage

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Green investments provide a major effect on neuromarketing by increasing consumer engagement in sustainable companies by selecting investments for activities that improve permanent ecosystem and fiscal resilience. It analyzes the application of sustainable investment, to carry out studies on sustainable finance and green investment. This chapter offers an extensive context while describing green investment, neuromarketing, and sustainable finance and how it might help investors, and researchers and enable the beginning of a new era. The findings showed a positive correlation between age and promotion of green investment and sustainable finance trends. This chapter tries to find out these complex intricacies to encourage discussion and educate the general people, researchers, scholars, investors, and advertisers since they offer an understanding of several applications and tools, along with their importance in making choices; such awareness may improve commercial efficacy in green investment neuromarketing, and sustainable finance.

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Green Investments Promotions and Future Trends in Neuromarketing and Sustainable Finance

Garg,

Kashif,

Sharma

2024

Advances in Business Strategy and Competitive Advantage

View full text Add to dashboard Cite

show abstract

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Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends

Cited by 1 publication

References 85 publications

Green Investments Promotions and Future Trends in Neuromarketing and Sustainable Finance

Green Investments Promotions and Future Trends in Neuromarketing and Sustainable Finance

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