Adoption, rejection, or convergence: Consumer attitudes toward book digitization

E‐books versus print books: Readers' choices and preferences across contexts

“…These e-book adopters are most likely younger and highly educated. Similar to Chen and Granitz's (2012) findings, it may be inferred that most people who have adopted e-books come from a specific section of the community because the innovation itself is compatible with their lifestyle, in terms of cost and improved quality of life. Wilson's (1997) assertion that people who adopt e-books do so based on specific needs and contextual factors was also confirmed.…”

“…Based on a qualitative study, Chen and Granitz (2012) reported that people are quicker to adopt changes in technology when they are compatible with their existing values and are easy to use. Overall, people do not accept changes concerning the digitization of information that conflict with their value system, are expensive, or do not add to their quality of life.…”

“…Overall, people do not accept changes concerning the digitization of information that conflict with their value system, are expensive, or do not add to their quality of life. Chen and Granitz (2012) included a variety of variables from the DOI model to determine whether people adopt specific technological innovations based on experiential factors such as ease of use or based on utilitarian factors such as cost and status. Their results have indicated that there are no significant differences between experiential and utilitarian elements in contributions to technological adoption, but that a combination of the two is needed to understand the adoption in general.…”

Consumers' Intentions to Use E-Readers

“…Given that failure of consumer acceptance can entail considerable costs to the organizations concerned [43], it is clearly important to understand the circumstances under which technology is or is not accepted, the different levels of acceptance across various communities, and what affects the rate of diffusion. These are important issues across business functions, and although some research on e-reader acceptance has been conducted in other countries -see for instance [8] [12] [31] [33] [36] [52] -none has yet focused on the UK. It is therefore evident that there are deficiencies in the understanding and empirical support of the factors affecting consumers' intention to use e-readers, and this work seeks to contribute to this area.…”

“…The Internet and associated advances in technology have created new business opportunities based on the creation and supply of digital material, one consequence being that daily contact with electronic text has become the norm for many people [8] [36] [55]. Widespread availability of e-books inspired technological innovation in order to offer consumers a device that is more portable than a PC or laptop for downloading, storing and reading e-books, the result being the 'hybrid functionality' e-reader [33] which combines two different technologies: the Internet and the traditional paper book (p-book).…”