Adoption of solar energy in India: a study through interpretive structural modelling

Sahu, Ganesh P.; Singh, Pragati; Dwivedi, Prabhudatt

doi:10.1108/wjstsd-04-2021-0043

Cited by 9 publications

(11 citation statements)

References 56 publications

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“…The results are aligned with previous studies on related innovations [33]. According to the results, the compatibility attribute contributes to shaping the consumer's attitude toward the use intention of solar (PV) systems [23], since studies conducted in Pakistan [80,81], India [82], and African countries [83] chronicled that solar (PV) systems are fit in their geographical location, consistent with cultural norms, and homogenous with future needs [84]. Taking the innovation attributes from Roger's theory, not only the compatibility but also the observability attribute is a significant predictor of attitude (H6).…”

Section: Discussionsupporting

confidence: 84%

Investigating the Determinants of the Adoption of Solar Photovoltaic Systems—Citizen’s Perspectives of Two Developing Countries

2022

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The adoption of solar photovoltaic (PV) systems is seen as an important part of the sustainable energy transition. In this regard, it is crucial to identify the determinants of solar (PV) systems’ adoption to facilitate this process. Therefore, this article aims to examine the determinants of SPVS adoption by contrasting the relationships in a cross-cultural environment. For the accomplishment of the purpose, this paper follows a quantitative method in which data is analysed by adopting the PLS-SEM approach using SmartPLS 3.3.9. After analysing the collected data of 464 consumers from Somalia and Pakistan, it is found that perceived usefulness, perceived ease-of-use, compatibility, observability, and perceived trust are significant predictors. However, no significant difference in influencing determinants has been observed between the two cultures using multi-group analysis. Further, perceived trust is not revealed as a significant determinant of behavioural intention in the Somalian context. The strongest relationship is found between attitude and behavioural intention in both cultures. In Somalia, the results reveal a variance of 49% in attitudes and 51% in intention to adopt SPVSs. In Pakistan, a variance of 60.1% in attitudes and 76.8% in intention to adopt SPVSs is found. Implications for both academics and managers to scale-up the adoption of SPVSs are made.

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Section: Discussionsupporting

confidence: 84%

Investigating the Determinants of the Adoption of Solar Photovoltaic Systems—Citizen’s Perspectives of Two Developing Countries

2022

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“…Researchers particularly focused on consumer purchase behavior studies in the renewable energy domain covering SEPs and energy-efficient products. Such as solar PV panels, solar water heaters, solar powered pumps, solar rooftop, solar household products and environment friendly products such as electrical vehicles (Abreu et al , 2019; Abu-Elsamen et al , 2019; Aggarwal et al , 2019a, 2019b; Akroush et al , 2019; Alam et al , 2021; Bashiri and Alizadeh, 2018; Irfan et al , 2020; Jayaraman et al , 2017; Kumar et al , 2019; Kumar et al , 2020a; Kumar et al , 2020c; Liu et al , 2020; Kumar et al , 2020b; Parsad et al , 2020; Reyes-Mercado and Rajagopal, 2017; Sahu et al , 2021; Srivastava and Mahendar, 2018; Yee et al , 2021). Consequently, present research applied the variables of theory of planned behavior with energy awareness and energy concern variables for understanding consumers’ purchase behavior to use SEPs.…”

Section: Theoretical Framework Hypotheses and Model Developmentmentioning

confidence: 99%

“…The present study uses the TPB to test whether purchase intention is influenced by customers’ beliefs, social group, customers’ abilities, customers’ awareness and concerns or not in the SEP context. Former studies used the purchase intention variable in the same context and found that the intention of consumer is important and significant for the purchase of SEPs (Aggarwal et al , 2019a; Alam et al , 2021; Irfan et al , 2020; Sahu et al , 2021; Yee et al , 2021).…”

Section: Theoretical Framework Hypotheses and Model Developmentmentioning

confidence: 99%

“…Consumer intentions about energy and energy conservation are heavily influenced by subjective norms. Researchers Abu-Elsamen et al (2019), Irfan et al (2020); Reyes-Mercado and Rajagopal (2017), Sahu et al (2021); Srivastava and Mahendar (2018) discovered a positive correlation between subjective norm and purchase intention for renewable energyefficient products. Satapathy et al's (2021) study based in India found social image factor impacting heavily on rooftop solar adoption, and in a similar study in Pakistan, Liang et al (2021) observed that social influence has a significant impact on solar PV panel buying intentions.…”

Section: Subjective Normmentioning

confidence: 99%

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Factors affecting consumer purchase intention for buying solar energy products

M.S

Batcha

Alam

2022

IJESM

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Purpose The purpose of this paper is to identify the factors influencing consumers’ intention to purchase solar energy products (SEPs). Design/methodology/approach The research is based on primary data that has been collected from a total of 351 non-users of SEPs from different cities of Tamil Nadu state (India). Confirmatory factor analysis and structural equation modelling have been used to examine the collected data. Findings Attitude, perceived behavioral control and energy concern variables are significant towards consumers’ purchase intention. However, other variables such as subjective norms and energy awareness were found insignificant. Research limitations/implications The sample size was chosen based on convenience sampling, and the sample was collected from the different cities in Tamil Nadu. As a result, the outcome may not be representative of the whole population. Respondents’ perspectives in one section of India may differ from those in another. Practical implications The findings of this study help policymakers, business experts, marketers, social marketers and energy conservation organizations in gaining a better understanding of consumer behavior. Social implications The outcome of this study will be effective in developing action plans to improve environmental quality through solar products. Originality/value This study has targeted the potential consumers and identified factors that are influencing consumers’ intention to purchase SEP. Therefore, the study’s findings will add value to SEP companies, government and non-government organizations, marketers, academicians and the research community.

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“…ISM is a powerful tool that can be applied to resolve complex issues in various fields. ISM has been widely used in decision making problems [68][69][70][71][72][73][74] as well as assists in the differentiation and ranking of the identified variables, in this case, barriers. In this research work, twelve barriers are ranked as per the priority to promote community solar.…”

Section: Interpretive Structural Modelingmentioning

confidence: 99%

Analysis of barriers affecting the adoption of community solar from consumer's perspective: A hybrid ISM-DEMATEL approach

Thakur

Wilson

2022

Energy & Environment

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Community solar has the capability to broaden solar accessibility and convalesce financial feasibility in comparison to conventional and commercial solar options and holds the potential to be part of the energy mix. Community solar avails ingress and affordability to solar power for those who may not be able to exploit it either due to financial or location constraints. Parallelly, it solves the issues related to electrification, fossil fuel crisis and greenhouse gas emission, contributes to sustainable development goals (SDG 7 and SDG 11), and realization of net-zero goals, however, the presence of barriers makes the adoption or scaling of community solar difficult. This research work intends to identify twelve crucial barriers for the adoption of community solar on the basis of the literature review and the perception of experts in the energy system. In this paper, we adopted hybrid Interpretive Structural Modeling (ISM) - Decision Ma king Trail and Evaluation Laboratory (DEMATEL) approach for comprehension of the causal and hierarchical relationships among barriers for community solar adoption. The result suggested that lack of consumer awareness, lack of regulations and policies addressing community solar and lack of business model are the most influential barriers as depicted in ISM-DEMATEL based methodology. With the presented novel method, policy-makers, utilities and communities can liaise, coordinate and practice the system-wide advantages of community energy projects. It can also aid the public sector in comprehending the barriers and requirements of people.

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Adoption of solar energy in India: a study through interpretive structural modelling

Cited by 9 publications

References 56 publications

Investigating the Determinants of the Adoption of Solar Photovoltaic Systems—Citizen’s Perspectives of Two Developing Countries

Investigating the Determinants of the Adoption of Solar Photovoltaic Systems—Citizen’s Perspectives of Two Developing Countries

Factors affecting consumer purchase intention for buying solar energy products

Analysis of barriers affecting the adoption of community solar from consumer's perspective: A hybrid ISM-DEMATEL approach

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