Adoption of Non-Technological Health Innovations: The Case of Mask Use during the COVID-19 Pandemic in Brazil
Laís Rodrigues de Oliveira,
Jorge Brantes Ferreira,
Marcus Fabio Rodrigues Peixoto
et al.
Abstract:The use of masks to prevent COVID-19 infections generated much controversy and disagreements among the population, infectious disease specialists, and government representatives. Western countries were not used to using facial masks, and their adoption can be considered a non-technological innovation. This article explores the determinants of the intention to adopt, the actual use, and the continued intention to use a facemask to prevent COVID-19 infections in Brazil. Through structural equation modeling (SEM)… Show more
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