“…This line of argumentation is also broadly consistent with the institutional and legitimacy theories used in the CSR literature in tandem with the stakeholder theory (see, e.g., Fernando and Lawrence, 2014). These theories suggest that CSR initiatives such as those related to LGBT-friendly policies can be induced by the firms' pursuit to build reputation and achieve legitimacy in the context of their social environment (e.g., Roumpi et al, 2020). Given that perceived LGBT friendliness is to a large extent conjoined with inclusive and non-discriminatory employee policies and 3 An extensive literature has been devoted to examining the relation between CSR and firm performance (for reviews, see, e.g., Griffin and Mahon, 1997;Orlitzky, 2001;Orlitzky et al, 2003;van Beurden and G össling, 2008;Peloza, 2009;Aguinis and Glavas, 2012;Huang, 2021).…”