Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective

Małecka, Agnieszka; Mitręga, Maciej; Mróz-Gorgoń, Barbara; Pfajfar, Gregor

doi:10.1016/j.jbusres.2022.01.062

Cited by 33 publications

(20 citation statements)

References 156 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…First, this paper proposes a strategic path to achieve a competitive position that allows GTTT products to subvert dominant products in the market from a consumer lifestyle perspective. This is a significant departure from existing studies, which emphasize social psychological variables such as attitudes [75][76][77], normative [78,79], and perceived behavioral control [80] on new product purchase intention. Furthermore, consumer lifestyle and interpersonal influence studies based on sociological perspectives have not been fully applied in the field of new green products [20].…”

Section: Theoretical Implicationsmentioning

confidence: 71%

The Market Disruption Path of Green-Oriented Trajectory-Transformed Technology Innovation: A Study of Consumer Lifestyles during the “Chasm” in China’s Electric Vehicle Market

Xiao

Zhang

2022

Sustainability

View full text Add to dashboard Cite

Green-oriented trajectory-transformed technology (GTTT) innovation is a strategic path that leads simultaneously to a comprehensive green transformation of national economic and social development and a disruption of corporate competition. However, this type of innovation is nonmarket-oriented and naturally results in a deeper and wider “chasm” more than any market-oriented innovation between the early market and the mass market, which is difficult to bridge; this leads to theoretical and practical difficulties with respect to the formulation of market strategies. To bridge such a “chasm”, this paper explores the paths that facilitate a market launch strategy that is capable of bridging the market “chasm”. The paper identifies electric vehicles as an example of a GTTT product, based on the hierarchical characteristic model, investigates the impact of lifestyle on consumers’ purchase intention, examines the mediating effect of interpersonal influence susceptibilities, uses data collected via consumer questionnaires to test the research model, and thereby identifies the various consumer groups that are present during the “chasm” period and the characteristics they exhibit. The results show that fashion consciousness, leadership consciousness, environmental consciousness, and informational interpersonal influence are the market strategy paths that lead to market disruption, and fashion leaders and price-conscious environmentalists are the key consumer groups during the “chasm” period.

show abstract

Section: Theoretical Implicationsmentioning

confidence: 71%

The Market Disruption Path of Green-Oriented Trajectory-Transformed Technology Innovation: A Study of Consumer Lifestyles during the “Chasm” in China’s Electric Vehicle Market

Xiao

Zhang

2022

Sustainability

View full text Add to dashboard Cite

show abstract

“…According to the theory of planned behavior, when performing a certain behavior, people will be affected by the pressure from society or referent groups and subsequently evaluate others' beliefs to decide their specific behavior Ham et al, 2015;Izquierdo-Yusta et al, 2022;Taylor & Todd, 1995b). The findings of prior innovation studies confirm the important influence of subjective norms on consumer adoption (Małecka et al, 2022;Taylor & Todd, 1995a;Wang et al, 2022;Yang, 2012). Thus, consumers tend to adopt an innovation that is recommended by a referent group.…”

Section: Study Contextmentioning

confidence: 99%

What drives consumers' intention to purchase self‐driving cars

Wang,

Chiu,

Wei

et al. 2024

Manage Decis Econ

View full text Add to dashboard Cite

This study endeavors to examine the factors influencing consumers' intentions to purchase self‐driving cars. The data collected from 174 respondents underwent analysis using the partial least squares technique. The findings reveal that relative advantage, compatibility, trialability, and observability significantly impact consumer attitudes. Additionally, consumer attitude, subjective norm, and perceived behavioral control were identified as significant influencers of the intention to purchase a self‐driving car. Furthermore, achievement vanity was observed to moderate the effect of observability on consumer attitude. These results offer critical theoretical insights and practical implications for the adoption of self‐driving cars.

show abstract

“…Innate innovativeness reflects a general personality trait to seek out new information, stimuli or experiences, whereas domain-specific innovativeness reinforces the tendency of an individual to learn and adopt new products from a domain of particular interest (Ganglmair-Wooliscroft and Wooliscroft, 2016). Innovative behavior reflects the tendency of an individual to adopt an innovation before other customers do so, and includes ownership, usage and purchase of new products as well as novelty-seeking behavior (Lin et al , 2021; Małecka et al , 2022). These three behaviors have been captured in the current study’s conceptualization of customer innovativeness.…”

Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy

Casidy

Leckie

Nyadzayo

et al. 2022

EJM

View full text Add to dashboard Cite

Purpose Digital platforms have transformed how brands engage with collaborative consumption actors, such as prosumers. This study aims to examine the role of customer innovativeness and perceived economic value as important boundary conditions on the effects of customer brand engagement behavior on co-production, which subsequently influences customer satisfaction. Design/methodology/approach The authors test the model using survey data from 430 users of a digital platform (i.e. UBER) in Australia. Hypotheses were tested using the bias-corrected bootstrapping method. Findings The findings suggest that customer innovativeness and perceived economic value positively moderate the effects of customer brand engagement behavior on co-production. Further, the mediating effects of co-production on satisfaction are stronger for highly innovative customers and for those who associate high perceived economic value with the brand. Research limitations/implications This study provides novel insights on the boundary conditions of the effects of customer brand engagement behavior on co-production. Future research could apply this study’s conceptual framework to other digital platforms to extend the generalizability of this framework. Practical implications This study provides managerial insights into how firms can customize marketing strategies to encourage customers as prosumers in co-production by targeting highly innovative customers and focusing on perceived economic value. Originality/value This study builds on service-dominant logic and social exchange theory to examine the role of customer innovativeness and perceived economic value as novel boundary conditions in digital platform ecosystems.

show abstract

Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective

Cited by 33 publications

References 156 publications

The Market Disruption Path of Green-Oriented Trajectory-Transformed Technology Innovation: A Study of Consumer Lifestyles during the “Chasm” in China’s Electric Vehicle Market

The Market Disruption Path of Green-Oriented Trajectory-Transformed Technology Innovation: A Study of Consumer Lifestyles during the “Chasm” in China’s Electric Vehicle Market

What drives consumers' intention to purchase self‐driving cars

Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy

Contact Info

Product

Resources

About