2023
DOI: 10.1016/j.indmarman.2022.12.014
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Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels: Exploratory study

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Cited by 10 publications
(1 citation statement)
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“…Cohen and Levinthal (1990) defined absorptive capacity as enterprises' ability to absorb and apply external information and realize the organizational goals after recognizing its value. At present, this theory has been used in innovation (Ganguly et al, 2022), partner relationship management (Chatterjee et al, 2023), project management (Singh et al, 2023), and other fields.…”
Section: Absorptive Capacity Theorymentioning
confidence: 99%
“…Cohen and Levinthal (1990) defined absorptive capacity as enterprises' ability to absorb and apply external information and realize the organizational goals after recognizing its value. At present, this theory has been used in innovation (Ganguly et al, 2022), partner relationship management (Chatterjee et al, 2023), project management (Singh et al, 2023), and other fields.…”
Section: Absorptive Capacity Theorymentioning
confidence: 99%