Adoption of accounting mobile apps in Kenya: The effect of user reviews and user ratings

Abstract

The modern industrial civilization improves anthropogenic activities and greatly simplifies human effort and the industrial world. Cloud computing and mobile applications are increasingly more than just trendy buzzwords; they are crucial elements of how business will be conducted in the future. A rising number of SMEs are currently utilizing mobile and cloud computing technology. This study examines the links between customer reviews, app ratings, and accounting app adoption in Kenya. The study collected data on 35 commonly used accounting mobile applications and performed a regression analysis on 27 apps that had received user reviews. Data on mobile apps' usage rate, volume of user reviews, and user ratings were gathered for this study. This study's findings revealed a significant relationship between the number of user evaluations and the adoption of accounting mobile apps. However, the study did not observe a significant effect of user reviews on the adoption of accounting mobile apps. This paper also identifies a few shortcomings that app users have pointed out in their reviews. The study's findings indicate that Kenya's degree of mobile app adoption has greatly increased due to the volume of app reviews. This study advises entrepreneurs, particularly those who engage with SMEs, to embrace technology and adopt freely downloadable mobile apps for their accounting and bookkeeping requirements.

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