Adoption decision of agricultural product traceability system in small and micro enterprises
Jianlan Zhong,
Han Cheng,
Fu Jia
Abstract:PurposeDespite its crucial role in ensuring food safety, traceability remains underutilized by small and medium-sized enterprises (SMEs), a vital component of China’s agricultural supply chain, thereby compromising the integrity of the supply chain traceability system. Therefore, this study sets out to explore the factors influencing SMEs’ adoption of traceability systems and the impact of these factors on SMEs’ intent to adopt such systems. Furthermore, the study presents a model to deepen understanding of sy… Show more
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