Adolescents’ exposure to paid alcohol advertising on television and their alcohol use: exploring associations during a 13‐year period

White, Victoria; Azar, Denise; Faulkner, Agatha; Coomber, Kerri; Durkin, Sarah; Livingston, Michael; Chikritzhs, Tanya; Room, Robin; Wakefield, Melanie

doi:10.1111/add.13873

Cited by 23 publications

(23 citation statements)

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“…The work conducted by White and colleagues [1] reports findings which, intuitively, make sense: increased exposure to (positive) alcohol advertising is associated with increased likelihood of teenage drinking and risky drinking behaviours. The calculation of estimated exposure through targeted rating points (TRPs) is a novel way of quantifying the extent to which adolescents are exposed to mainly positive messages about alcohol.…”

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confidence: 99%

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Commentary on White et al (2017): Adolescent drinking and exposure to advertising-behaviour does not occur in a social vacuumThe estimation of potential exposure young people have to alcohol advertising highlights the importance of placing alcohol prevention and intervention initiatives in their social and cultural contexts.The work conducted by White and colleagues [1] reports findings which, intuitively, make sense: increased exposure to (positive) alcohol advertising is associated with increased likelihood of teenage drinking and risky drinking behaviours. The calculation of estimated exposure through targeted rating points (TRPs) is a novel way of quantifying the extent to which adolescents are exposed to mainly positive messages about alcohol.

Alcohol advertising has become more pervasive and targeted [2].

…”

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confidence: 99%

“…Multiple school programmes teach students about the risks of alcohol consumption and strategies to resist peer pressure to drink alcohol [8,9]. While these individual-based interventions have a role in responding to harms associated with alcohol consumption, a critical perspective on wider alcohol culture is necessary to understand behaviour.White and colleagues calculate that, in 2011, Australian adolescents were exposed to 880 TRPs, or at least nine television advertisements per month [1]. This estimate does not include exposure to street or print advertising, social media campaigns and sports sponsorship.…”

mentioning

confidence: 99%

“…Commentary on White et al (2017): Adolescent drinking and exposure to advertising-behaviour does not occur in a social vacuum…”

mentioning

confidence: 99%

“…White and colleagues calculate that, in 2011, Australian adolescents were exposed to 880 TRPs, or at least nine television advertisements per month [1]. This estimate does not include exposure to street or print advertising, social media campaigns and sports sponsorship.…”

mentioning

confidence: 99%

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Commentary on White et al. (2017): Adolescent drinking and exposure to advertising—behaviour does not occur in a social vacuum

Weier

2017

Addiction

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Commentary on White et al. (2017): Adolescent drinking and exposure to advertising-behaviour does not occur in a social vacuumThe estimation of potential exposure young people have to alcohol advertising highlights the importance of placing alcohol prevention and intervention initiatives in their social and cultural contexts.The work conducted by White and colleagues [1] reports findings which, intuitively, make sense: increased exposure to (positive) alcohol advertising is associated with increased likelihood of teenage drinking and risky drinking behaviours. The calculation of estimated exposure through targeted rating points (TRPs) is a novel way of quantifying the extent to which adolescents are exposed to mainly positive messages about alcohol.Alcohol advertising has become more pervasive and targeted [2]. Television advertisements remain the most common form of advertising; however, print media, street advertising, targeted social media campaigns and sponsorship of major sporting teams all brand alcohol consistently as a normal part of life [3][4][5]. While the alcohol industry argues that alcohol branding is intended only for adults over the legal purchase age for alcohol [6], the portrayal of alcohol use as a fun, adventurous, relaxing or exhilarating activity are messages received readily by a consumer of any age [7].The prevention of risky drinking practices, particularly among adolescents and young adults, remains a common priority for research in the addiction sciences. Multiple school programmes teach students about the risks of alcohol consumption and strategies to resist peer pressure to drink alcohol [8,9]. While these individual-based interventions have a role in responding to harms associated with alcohol consumption, a critical perspective on wider alcohol culture is necessary to understand behaviour.White and colleagues calculate that, in 2011, Australian adolescents were exposed to 880 TRPs, or at least nine television advertisements per month [1]. This estimate does not include exposure to street or print advertising, social media campaigns and sports sponsorship. In contrast, adolescents who take part in a school-based prevention programme, such as the Australian CLIMATE Schools programme [10], are exposed to six sessions at most of education on safe drinking practices. These education programmes are therefore required to compete with many years of prior exposure to alcohol advertising, as well as concurrent and ongoing messaging from the alcohol industry. It is necessary to ask how effective prevention programmes can be in the face of the tsunami of advertising promoting positive cultural attitudes towards alcohol use.In Australia, gambling advertising has been banned recently from being screened during televised sports matches [11]. The argument behind this legislation is that children are exposed to advertising that promotes betting on the game being televised, as a normal and fun adult activity associated with participating in sport, without also being informed about the risks of gambl...

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confidence: 99%

“…

Alcohol advertising has become more pervasive and targeted [2].

…”

mentioning

confidence: 99%

mentioning

confidence: 99%

“…Commentary on White et al (2017): Adolescent drinking and exposure to advertising-behaviour does not occur in a social vacuum…”

mentioning

confidence: 99%

mentioning

confidence: 99%

See 3 more Smart Citations

Commentary on White et al. (2017): Adolescent drinking and exposure to advertising—behaviour does not occur in a social vacuum

Weier

2017

Addiction

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Binge drinking: A review and research agenda

D’Alessandro

Carter

Webster

2022

J of Consumer Behaviour

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Binge drinking is a wicked social problem associated with poor health and safety outcomes. However, most research on binge drinking occurs outside consumer research and marketing. This paper presents a systematic review of the contributions of key disciplines (Health, Marketing, Psychology, Economics, Management, Social Science, and Sociology) to the understanding of binge drinking. Using the theory, context, characteristics and methods (TCCM) framework, we find the need for more theoretical investigation in binge drinking research and more research conducted outside western countries. A wide set of independent factors has been included in binge drinking research, but few studies consider mediating and moderating variables. Methods used vary across disciplines and those used are mainly descriptive research, regression, and experiments. We conclude that whilst progress in this field is evident much needs to be done for greater generalizability and robustness of findings.

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Have decreases in young workers’ risky drinking resulted in an increase in illicit drug use?

Roche

Kostadinov

Chapman

et al. 2021

Health Prom J of Aust

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Issues addressed: Recent reductions in young people's risky alcohol use have been widely documented but have not been examined among employed youth. Young workers' risky drinking may have corresponded with increased illicit drug use. This study investigated these issues. Methods: Secondary analyses were conducted for 15-24 year old Australian workers using nationally representative data from 2007 to 2016. Frequency analyses examined alcohol and illicit drug use, Z scores assessed differences over time, and logistic regression examined predictors of illicit drug use. Results: Risky drinking decreased significantly over time whilst low-risk drinking increased. This pattern was observed for both young workers and young employed illicit drug users. Whilst "any" illicit drug use did not change over time, methamphetamine use decreased, and cannabis and hallucinogen use increased. Drinking alcohol at risky levels (monthly) was associated with illicit drug use in 2016, as were being single and having high/very high levels of psychological distress. Conclusions: Risky drinking reductions over time have not corresponded with increased illicit drug use. Nonetheless, as risky drinking remains high among young workers, and is strongly associated with illicit drug use, it warrants concerted health promotion efforts that may also help minimise illicit drug use.So what?: Despite a reduction in young workers' risky alcohol consumption, risky drinking is still high and may impact the health and safety of workers and the wider community. As risky drinking is strongly associated with illicit drug use, workplaces could potentially play a vital role in combating alcohol and illicit drug misuse.

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Adolescents’ exposure to paid alcohol advertising on television and their alcohol use: exploring associations during a 13‐year period

Cited by 23 publications

References 30 publications

Commentary on White et al. (2017): Adolescent drinking and exposure to advertising—behaviour does not occur in a social vacuum

Commentary on White et al. (2017): Adolescent drinking and exposure to advertising—behaviour does not occur in a social vacuum

Binge drinking: A review and research agenda

Have decreases in young workers’ risky drinking resulted in an increase in illicit drug use?

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