Adolescents’ engagement with unhealthy food and beverage brands on social media

Fleming‐Milici, Frances; Harris, Jennifer L.

doi:10.1016/j.appet.2019.104501

Cited by 98 publications

(92 citation statements)

References 28 publications

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“…For policy, the findings indicate the likely vulnerability of young adolescents to food marketing. Engagement with food and beverage brands in social media is widespread: in the US, millions of adolescents follow these accounts [15] and 70% of 1564 adolescents surveyed reported engaging with at least one brand and 35% with five or more [85]. They will therefore receive food and beverage marketing, and the present study shows they are likely to share this with their networks.…”

Section: Implications For Research and Policymentioning

confidence: 60%

See, Like, Share, Remember: Adolescents’ Responses to Unhealthy-, Healthy- and Non-Food Advertising in Social Media

Murphy

Corcoran

Tatlow‐Golden

et al. 2020

IJERPH

108

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Media-saturated digital environments seek to influence social media users’ behaviour, including through marketing. The World Health Organization has identified food marketing, including advertising for unhealthy items, as detrimental to health, and in many countries, regulation restricts such marketing and advertising to younger children. Yet regulation rarely addresses adolescents and few studies have examined their responses to social media advertising. In two studies, we examined adolescents’ attention, memory and social responses to advertising posts, including interactions between product types and source of posts. We hypothesized adolescents would respond more positively to unhealthy food advertising compared to healthy food or non-food advertising, and more positively to ads shared by peers or celebrities than to ads shared by a brand. Outcomes measured were (1a) social responses (likelihood to ‘share’, attitude to peer); (1b) brand memory (recall, recognition) and (2) attention (eye-tracking fixation duration and count). Participants were 151 adolescent social media users (Study 1: n = 72; 13–14 years; M = 13.56 years, SD = 0.5; Study 2: n = 79, 13–17 years, M = 15.37 years, SD = 1.351). They viewed 36 fictitious Facebook profile feeds created to show age-typical content. In a 3 × 3 factorial design, each contained an advertising post that varied by content (healthy/unhealthy/non-food) and source (peer/celebrity/company). Generalised linear mixed models showed that advertisements for unhealthy food evoked significantly more positive responses, compared to non-food and healthy food, on 5 of 6 measures: adolescents were more likely to wish to ‘share’ unhealthy posts; rated peers more positively when they had unhealthy posts in their feeds; recalled and recognised a greater number of unhealthy food brands; and viewed unhealthy advertising posts for longer. Interactions with sources (peers, celebrities and companies) were more complex but also favoured unhealthy food advertising. Implications are that regulation of unhealthy food advertising should address adolescents and digital media.

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Section: Implications For Research and Policymentioning

confidence: 60%

See, Like, Share, Remember: Adolescents’ Responses to Unhealthy-, Healthy- and Non-Food Advertising in Social Media

Murphy

Corcoran

Tatlow‐Golden

et al. 2020

IJERPH

108

View full text Add to dashboard Cite

show abstract

“…Nineteen percent of all identified posts featured a celebrity or cross‐promotional theme (e.g., Olympics) 76 . Additionally, Fleming‐Milici 77 examined food and beverage marketing on tablet, smartphone, or other digital and mobile devices found that 70% of adolescents engaged with food and beverage brands on social media, and 50% engaged with unhealthy food and beverage products. However, no clear evidence was identified during the review period on how celebrity endorsement was used on mobile devices to promote food and beverage products.…”

Section: Resultsmentioning

confidence: 99%

An accountability evaluation for the responsible use of celebrity endorsement by the food and beverage industry to promote healthy food environments for young Americans: A narrative review to inform obesity prevention policy

et al. 2020

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Research has shown that celebrity endorsement is a marketing strategy primarily used to promote highly processed food and beverage products to children and adolescents, which negatively influences their diet quality and increases their risks of obesity. This study conducted an accountability evaluation to examine government, expert, and industry policies, guidelines, recommendations, and practices regarding using celebrity endorsement to support healthy marketing environment for young Americans. This study used the National Academy of Medicine's LEAD principles (i.e., locate, evaluate, and assemble evidence to inform decisions) to identify and synthesize relevant evidence between January 2000 and December 2019. We categorized the evidence in a five-step accountability framework and assigned each step a progress score (i.e., none, limited, some, and extensive). The findings showed that the US government made no progress to appoint an independent empowered body to evaluate celebrity endorsement practices. Stakeholders made some progress to take and hold industry and government to account and limited progress to share the account and to strengthen accountability structures. We suggest actions for diverse stakeholders to substantially strengthen accountability structures to ensure that celebrity endorsement is used to promote only healthy food environments to reduce obesity risks for young Americans. K E Y W O R D S accountability, celebrity endorsement, food and beverage products, food environments, obesity, policies and actions 1 | INTRODUCTION Obesity is a worldwide pandemic with rates that have nearly tripled since 1975. 1 In 2016, about 41 million children under 5 years of age and over 340 million children and adolescents aged 5-19 years were affected by overweight or obesity. 1 The World Obesity Federation has projected that by 2020, 158 million children and adolescents will have obesity that will increase to 254 million by 2030. 2 In the United States (US), 25.4% of children and 21.0% of adolescents had obesity in 2017, and 26.3% and 24.2% of children and adolescents may be affected by obesity by 2030. 2 Robust evidence suggests that food and beverage marketing practices (e.g., print and broadcast media, celebrity endorsement, or interactive social media) negatively influence the dietary behaviors of children (0-11 years), adolescents (12-18 years), and young adults (19-35 years), which increases their risk of obesity and diet-related noncommunicable diseases (NCD). 3-7

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“…As technology advances, various kinds of social media have emerged. Research revealed that 70% of adult people engaged with food brands on social media [30]. Based on the survey results, Figure 1 shows the social media that consumers use most often.…”

Section: Social Media Preferencesmentioning

confidence: 99%

Improving Pigmented Rice Farmers' Marketing Activity for Sustainable Agroindustry: Consumers' Voice to be Considered

2021

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The demand for pigmented rice is highly increasing due to the consumer changing on a healthy lifestyle. The price of pigmented rice is higher than white rice, so it may be an opportunity to improve farmers' welfare. However, as producers, the farmers said they understand the consumer's needs and wants. They lack access to consumers' information. This article attempted to reveal the consumers' perspective of pigmented rice in Indonesia through their preferences and perceived quality. Those are variables indicating consumer voices. Two hundred sixty-one respondents are joining the survey from some big cities in Indonesia. The survey was exploring consumer voices about pigmented rice. The result shows that 83% of consumers said that pigmented rice is a superior product with a high price and high value. But the quality remains inconsistent, difficult to serve and combine with other dishes. The most attractive social media for them is Instagram Feeds. They often see the advertisement on social media and have more likely attracted by a campaign that been share on social media. Those help producers to market the rice better and broader, improving sustainable agroindustry on pigmented rice.

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Adolescents’ engagement with unhealthy food and beverage brands on social media

Cited by 98 publications

References 28 publications

See, Like, Share, Remember: Adolescents’ Responses to Unhealthy-, Healthy- and Non-Food Advertising in Social Media

See, Like, Share, Remember: Adolescents’ Responses to Unhealthy-, Healthy- and Non-Food Advertising in Social Media

An accountability evaluation for the responsible use of celebrity endorsement by the food and beverage industry to promote healthy food environments for young Americans: A narrative review to inform obesity prevention policy

Improving Pigmented Rice Farmers' Marketing Activity for Sustainable Agroindustry: Consumers' Voice to be Considered

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