Adolescents’ Attention to Responsibility Messages in Magazine Alcohol Advertisements: An Eye-Tracking Approach

Thomsen, Steven R.; Fulton, Kristi

doi:10.1016/j.jadohealth.2007.02.014

Cited by 64 publications

(61 citation statements)

References 24 publications

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“…43 Contrasting with brand design is the voluntary fine-print warning label on some products, which state that they may not be safe for children, those who are sensitive to caffeine, or for pregnant or nursing women. [105][106][107] …”

Section: Marketing Of Energy Drinksmentioning

confidence: 99%

Health Effects of Energy Drinks on Children, Adolescents, and Young Adults

et al. 2011

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"poison control center" to identify articles related to energy drinks. Manufacturer Web sites were reviewed for product information. RESULTS:According to self-report surveys, energy drinks are consumed by 30% to 50% of adolescents and young adults. Frequently containing high and unregulated amounts of caffeine, these drinks have been reported in association with serious adverse effects, especially in children, adolescents, and young adults with seizures, diabetes, cardiac abnormalities, or mood and behavioral disorders or those who take certain medications. Of the 5448 US caffeine overdoses reported in 2007, 46% occurred in those younger than 19 years. Several countries and states have debated or restricted energy drink sales and advertising. CONCLUSIONS:Energy drinks have no therapeutic benefit, and many ingredients are understudied and not regulated. The known and unknown pharmacology of agents included in such drinks, combined with reports of toxicity, raises concern for potentially serious adverse effects in association with energy drink use. In the short-term, pediatricians need to be aware of the possible effects of energy drinks in vulnerable populations and screen for consumption to educate families. Long-term research should aim to understand the effects in at-risk populations. Toxicity surveillance should be improved, and regulations of energy drink sales and consumption should be based on appropriate research.

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Section: Marketing Of Energy Drinksmentioning

confidence: 99%

Health Effects of Energy Drinks on Children, Adolescents, and Young Adults

et al. 2011

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“…Beverage bottles, product logos, and graphics were the elements most often seen in the ads. One of the conclusions of the study was that messages about responsibility and moderation failed to capture the attention of adolescents who participated in the study and that further typo graphical modification would be needed to make the messages more effective (Thomsen & Fulton, 2007).…”

Section: Social Marketingmentioning

confidence: 99%

Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies

Santos

Oliveira

Rocha

et al. 2015

IJPS

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This article investigates the potential use of Eye Tracking as a neuromarketing tool and its potential for marketing in general. We sought to identify some of the main applications within the mainstream of marketing. The objective of this research was achieved by means of a conceptual literature review. The results of our research indicate important potential uses for Eye Tracking in practical marketing applications, such as brand equity, segmentation, new product development, pricing decisions, place decisions, promotion decisions, and social marketing studies. It is believed that in the near future, neuromarketing tools such as Eye Tracking will be part of mainstream marketing studies.

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“…Lessons could be learned from other health-risk behaviours, where an inverse relationship between size and effectiveness of messages has been found. For example, research has found that, in comparison to larger sized responsibility messages concerning alcohol products, smaller sized responsibility messages are less able to attract attention and be recalled, and much less effective (Thomsen and Fulton, 2007). Similarly, the reason underlying the increasingly large health warnings and messages on tobacco products, in accordance with the Framework Convention of Tobacco Control (WHO, 2005), is to reduce tobacco use among present and future generations by informing of the risks.…”

Section: Discussionmentioning

confidence: 99%