Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender

Mishra, Anubhav; Maheswarappa, Satish S.; Maity, Moutusy; Samu, Sridhar

doi:10.1016/j.jbusres.2017.04.005

Cited by 161 publications

(114 citation statements)

References 56 publications

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“…Interaction with peers facilitates the provision of a comfortable environment to individuals and they can rely on their peers for emotional, informational and attachment needs (Gentina, Shrum, Lowrey, Vitell, & Rose, 2018). Individuals can discuss their product related needs with traditional socialization agents like parents as well as their friends and other like-minded people on social media (Mishra, Maheswarappa, Maity, & Samu, 2018). Peers play a vital role in influencing the buying behavior of consumers (Paul, Modi, & Patel, 2016).…”

Section: Socialization Motivationmentioning

confidence: 99%

Investigating the Determinants of Consumers’ Attitude towards Social Media Marketing: Moderating Role of Gender

Irshad

Ahmad

2019

ONLINE J COMMUN MEDI

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Social media marketing is a trending topic in marketing research. However the research on its effectiveness is still at embryonic stage. Marketers are faced with challenging issues of identifying consumers' motivations that affect subsequent trust on social media retailers and attitudes of consumers with respect to social media marketing. The aim of the present research is to address these gaps and identify the impact of consumers' socialization motivation on consumers' attitude towards social media marketing and trust on social media retailers. In addition to this, the study identifies the moderating role of gender in affecting the relationship between socialization motivation, trust and attitude towards social media marketing. Data were collected from three cities of Pakistan. Structural equation modelling through AMOS was used to test the hypotheses. The results revealed that socialization motivation has a positive impact on consumer' trust on social media retailers. Moreover, socialization motivation has a positive impact on consumers' attitude towards social media marketing. Trust on social media retailers has a significant positive impact on consumers' attitude towards social media marketing. Gender was found as an important moderating variable in affecting the path estimates among different variables of the research model. The study has important theoretical and managerial implications and concludes with few limitations and future research directions.

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Section: Socialization Motivationmentioning

confidence: 99%

Investigating the Determinants of Consumers’ Attitude towards Social Media Marketing: Moderating Role of Gender

Irshad

Ahmad

2019

ONLINE J COMMUN MEDI

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“…For male consumers, eWOM sidedness is also a sufficient condition for their eWOM use only if they use social media less (such as less than 10 hours per week) and also possess positive perceptions about the timeliness of the eWOM (Solution 3d). Previous research has also demonstrated that the determinants of eWOM use behavior vary between males and females (Mishra et al, 2018). Solution 3b describes that for consumers who use social media less (such as less than 10 hours per week), regardless of their gender, the presence of eWOM sidedness is a sufficient condition for eWOM use only if the consumers perceive the eWOM information to be accurate, complete, and relevant.…”

Section: Discussionmentioning

confidence: 99%

Disentangling the factors driving electronic word-of-mouth use through a configurational approach

Wang

Yong

2020

INTR

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Purpose: The purpose of this paper is to show how different combinations of the sub-dimensions of electronic word-of-mouth (eWOM) information quality (consisting of its accuracy, completeness, relevance, timeliness, and sidedness) may affect consumers' eWOM use behavior from a configurational approach.Design/methodology/approach: Based on a synthesis of past literature, five precursors of eWOM use were considered. A fuzzy-set qualitative comparative analysis (fsQCA) was employed to understand configurations that lead to travel-related eWOM use. The study was conducted with 311 consumers from an online travel service company.Findings: Findings identified six solutions that explain eWOM use. EWOM accuracy, completeness, and sidedness are found to be core conditions reinforcing consumers' use of eWOM in combination with different peripheral conditions, including the sub-dimensions of eWOM information quality and the traits of the consumers (such as social media use time and gender). Practical implications:Factors related to eWOM information quality and traits of the consumers, when considered in combination, predict eWOM use behavior in particular sets of conditions. Originality/value: This work enriches the eWOM literature by providing an in-depth understanding of eWOM use from a configuration perspective. Configuration analysis serves as a better tool for explaining the complex relationships among variables than a regression analysis approach does. Additionally, in response to the need to move beyond multiple regression analysis to algorithmic approaches, this study shifts the emphasis from a symmetric paradigm to an asymmetric perspective for data analysis focused on eWOM use.

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“…This study found that gender is a moderating variable in the relationship between Selfie Tourism and E-WOM. So it can be concluded that, there is a certain genders that tends to use social media more often than others when travelling (Mishra, Maheswarappa, Maity, & Samu, 2018). Therefore, in the next study we will explore further, which gender among the two tends to be stronger E-WOM.…”

Section: Figure 2 Structural Model Relationshipmentioning

confidence: 92%

Selfie Tourism and Electronic Word of Mouth: Does Age and Gender Matter?

Trinanda¹,

Sari²

2019

Proceedings of the Third Padang International Conference on Economics Education, Economics, Business and Management, Accounting

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This study aims to investigate whether Age and Gender would moderate the influence between Selfie Tourism and Electronic Word of Mouth. This research was motivated by curiosity, whether there were certain age groups who were more active in using social media when traveling, and whether gender also moderated these behaviors. To answer the research questions, the authors took a sample of 457 tourists in West Sumatra; Padang, Bukittinggi, Batusangkar, and Payakumbuh, which is considered to have many tourist destinations that was already shared in social media. The primary data was then processed by using Structural Equation Modeling.

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Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender

Cited by 161 publications

References 56 publications

Investigating the Determinants of Consumers’ Attitude towards Social Media Marketing: Moderating Role of Gender

Investigating the Determinants of Consumers’ Attitude towards Social Media Marketing: Moderating Role of Gender

Disentangling the factors driving electronic word-of-mouth use through a configurational approach

Selfie Tourism and Electronic Word of Mouth: Does Age and Gender Matter?

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