“…To measure the salience of alcohol stimuli for young adult drinkers, who mainly drink in social settings, we used a cue-reactivity task and a behavioral approach bias task with pictures that include this social context, that is, pictures showing people having a beer/soda in a bar, in addition to plain alcohol and soda pictures. Because we expect that embedding the social setting into alcohol cues will increase their incentive value, we expect that social alcohol pictures elicit stronger brain responses than alcoholic pictures without social context in reward-related regions (e.g., VS, vmPFC, ACC), and in brain regions that are known for their role in social processing (e.g., superior temporal sulcus, temporoparietal junction, (dorso)medial prefrontal cortex, ACC) (Amodio & Frith, 2006;Apps, Rushworth, & Chang, 2016;Cousijn, Luijten, & Feldstein Ewing, 2018;Ruff & Fehr, 2014;Witteman et al, 2015). We also expect a larger behavioral approach bias to social compared to non-social alcohol cues, reflected in an approach bias to social alcohol cues.…”