Adolescent Exposure to Food Advertising on Television

Objective: According to the Federal Trade Commission, in 2009, the top food category with teen-directed marketing expenditures was sugar-sweetened beverages (SSB). The present study reports on exposure to SSB advertisements using self-report data from adolescents. Design: Cross-sectional study design using descriptive statistics to assess selfreported frequency of exposure to SSB advertisements and multivariable logistic regression to examine associations between frequency of SSB advertising exposure and sociodemographic variables. Setting: Online survey conducted at home. Subjects: US adolescents aged 12-17 years (n 847). Results: Among the surveyed adolescents, 42 % to 54 % reported seeing/hearing SSB advertisements ≥ 1 time/d. Those aged 14-15 years were more likely to report seeing/hearing soda, sports drink and energy drink advertisements ≥ 1 time/d than 16-to 17-year-olds. Males were more likely to report seeing/hearing sports drink advertising ≥ 1 time/d than females. Non-Hispanic black adolescents were more likely to report seeing/hearing fruit drink and sports drink advertisements ≥ 1 time/d than non-Hispanic white adolescents. Adolescents whose parents had high-school education or less were more likely to report seeing/hearing soda, fruit drink and energy drink advertisements ≥ 1 time/d than adolescents whose parents were college graduates. Conclusions: Almost half of the adolescents sampled reported daily SSB advertising exposure, with higher exposure among African Americans and adolescents with less educated parents. These data can help inform potential actions that decision makers might take, such as education of adolescents and their caregivers on the potential impact of beverage advertising, especially among groups at higher risk for obesity.

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“…Coke™, Sprite™, Mountain Dew™) (1) '; (ii) 'Fruit drinks (i.e. Capri Sun™, Sunny Delight™, Hawaiian Punch™)'; (iii) 'Sports drinks (i.e.…”

Section: Sample and Survey Administrationmentioning

confidence: 99%

Self-reported advertising exposure to sugar-sweetened beverages among US youth

Kumar

Onufrak

Zytnick

et al. 2014

Public Health Nutr.

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“…We test these predictions among children 3-5 years old because they are at the beginning of learning about foodrelated persuasion attempts in person and through the media (Desrochers and Holt 2007;Powell, Szczypka, and Chaloupka 2007). As such, understanding information processing among these young children and how these messages affect their behavior is important.…”

Section: Laura Peracchio Served As Editor and Lauren Block Served As mentioning

confidence: 99%

If It's Useful and You Know It, Do You Eat? Preschoolers Refrain from Instrumental Food

2014

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“…[40][41][42][43][44][45] The overwhelming majority of food products advertised to children are of poor nutritional content, high in sugar or fat. 46 Moreover, food ads in childrens' programs increasingly link the product to toy and movie products, in effect multiplying the impact of the ads. 47,48 For adolescents, fast-food ads are the most commonly viewed food-related ad category.…”

Section: Discussionmentioning

confidence: 99%

“…While some local jurisdictions or school districts have implemented initiatives, there is minimal upstream policy activity. 54 Indeed, a large proportion of the U.S. population lives in communities where the built environment makes physical activity challenging to perform 37 ; healthy food is either inaccessible, relatively more expensive than food of poor nutritional content, or both 55 ; advertisements for unhealthy foods permeate the airwaves [44][45][46] ; and product tie-ins seduce youth to demand often unhealthy foods that are advertised by their favorite cartoon character. 46 In this context, it seems unlikely that antiobesity ads promoting personal responsibility and individual behavior change could be expected to achieve the positive associations observed between exposure to anti-smoking ads and reductions in smoking over time and across communities.…”

Section: Discussionmentioning

confidence: 99%

Public Health Obesity-Related TV Advertising

Emery¹,

Szczypka²,

Powell³

et al. 2007

American Journal of Preventive Medicine

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Background-Over the past 25 years, the percent of overweight and obese adults and children in the United States has increased dramatically. The magnitude and scope of the public health threat from obesity have resulted in calls for a national comprehensive obesity prevention strategy, akin to tobacco use prevention strategies undertaken over the past two decades. The purpose of this paper is to describe and compare population exposure to paid media campaigns for tobacco and obesity prevention, draw lessons from tobacco advertising, and compare tobacco and obesity behaviors/influences to identify priorities and pitfalls for further research on obesity adverting.

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Adolescent Exposure to Food Advertising on Television

Cited by 114 publications

References 23 publications

Self-reported advertising exposure to sugar-sweetened beverages among US youth

Self-reported advertising exposure to sugar-sweetened beverages among US youth

If It's Useful and You Know It, Do You Eat? Preschoolers Refrain from Instrumental Food

Public Health Obesity-Related TV Advertising

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