“…As a specific example, in Eastman Kodak versus Fuji, the former, a US photographic film firm, complained that Fuji, its Japanese competitor, had established an exclusive relationship with several Japanese wholesalers (Nagaoka and Goto [1997]). Similar conflicts are also observed in ice cream markets in Europe; for example, Mars, a US firm, complained that Unilever's subsidiaries in Ireland and Germany entered into exclusive agreements with local retailers, becoming a barrier to entry (Motta [2004]; Cooke [2010]; Fumagalli, et al . [2018]).…”