“…On the other hand, in the technical and administrative area literature, the term strategy has several definitions, each corresponding to the specific area where it is applied (Hernández, 2014). For example, in production it is defined as a long-term action plan for function and production processes in search of a greater competitive advantage for the company (Ibarra et al, 2004), while in planning, it is considered as a process aimed at projecting and evaluating, according to the internal and external environment of the company, the best use of resources, to anticipate and overcome situations that may negatively affect it, that is, everything so that it grows and achieves success (Augusta, 2017).…”