“…Capitalist values was the only independent variable in the regression with statistical significance that was found to influence professionalism; in the words of Bruna Junior et al (2010), the company provides the money that allows the entrepreneur to access the standards of preference driven by capitalist values. Procópio (2012) stated that, in a capitalist society, money can not only have a positive meaning for most people who need to pay for their comfort, but also form a guideline for conduct. The social agent, in this case represented by the entrepreneur, acts in accordance with what the market-centered society preaches.…”
Despite the apparent relationship between personal values and entrepreneurship, this topic t has been subject to little academic research. This article aims to explain, in the Brazilian context, how the personal values of entrepreneurs influence the degree of professionalism in their business. The article uses a descriptive and exploratory quantitative approach, with data collected via a survey and focus group. Results show that, in the Brazilian context, ethics and capitalist values have a greater influence on professionalism than do risk, innovation, family history, etc. Certain personal values of small-business entrepreneurs become organizational values that drive their actions in challenging environments. The finding that only one of the ten independent variables has been considered statistically influential on professionalism constitutes its main theoretical contribution. It rethinks professionalism, no longer as a dependent variable, but as a personal value, like the rest, in independent, innovative and sovereign way.
“…Capitalist values was the only independent variable in the regression with statistical significance that was found to influence professionalism; in the words of Bruna Junior et al (2010), the company provides the money that allows the entrepreneur to access the standards of preference driven by capitalist values. Procópio (2012) stated that, in a capitalist society, money can not only have a positive meaning for most people who need to pay for their comfort, but also form a guideline for conduct. The social agent, in this case represented by the entrepreneur, acts in accordance with what the market-centered society preaches.…”
Despite the apparent relationship between personal values and entrepreneurship, this topic t has been subject to little academic research. This article aims to explain, in the Brazilian context, how the personal values of entrepreneurs influence the degree of professionalism in their business. The article uses a descriptive and exploratory quantitative approach, with data collected via a survey and focus group. Results show that, in the Brazilian context, ethics and capitalist values have a greater influence on professionalism than do risk, innovation, family history, etc. Certain personal values of small-business entrepreneurs become organizational values that drive their actions in challenging environments. The finding that only one of the ten independent variables has been considered statistically influential on professionalism constitutes its main theoretical contribution. It rethinks professionalism, no longer as a dependent variable, but as a personal value, like the rest, in independent, innovative and sovereign way.
“…Revista Eletrônica de Ciência Administrativa, 18 2 on-line, o inbound marketing e as vendas B2B. O ensaio teórico segue a mesma base epistemológica de Procópio (2012), e Djaló e Procopiuck (2010). Inicialmente, a estrutura deste ensaio teórico apresenta o inbound marketing, mídias pagas e mídias ganhadas que servem de alicerce para as preeminentes asserções e principais conclusões da discussão exposta.…”
Este ensaio teórico sugere um modelo teórico que o inbound marketing, as mídias pagas e as mídias ganhadas on-line possuem efeitos no desempenho das novas vendas B2B. Estudos anteriores sustentam esses efeitos de modo isolado, não englobando as variáveis do modo conjunto (Stephen & Galak, 2012; Opreana & Vinerean, 2015; Hewett et al., 2016; Kumar et al., 2017). As mídias pagas on-line consistem em investimentos realizados em palavras-chave no Google e Facebook. As mídias ganhadas on-line provêm de curtidas, compartilhamentos e comentários nas redes sociais. Sendo assim, o inbound marketing é uma mídia não intrusiva baseada na criação de conteúdos que geram leads. O trabalho traz as seguintes contribuições: primeiro, pelo modelo teórico o inbound marketing pode ser a mídia mais proeminente no resultado de novas vendas B2B, sendo que as mídias pagas e ganhadas on-line podem exercer influência direta sobre o mesmo e indireta sobre as vendas; segundo, pela classificação da literatura, sugere-se quadros explicativos e informativos dos resultados anteriores do inbound marketing, das mídias pagas e das mídias ganhadas on-line; por fim, sugere-se caminhos novos para futuras pesquisas com o intuito de comprovar o modelo teórico e os argumentos defendidos nesta pesquisa.
Este ensaio teórico suEste trabalho sugere um modelo teórico no qual a experiência do gestor e a dispersão da inteligência competitiva possuem efeitos moderadores na inteligência competitiva, alterando a eficiência em vendas. A dispersão da inteligência competitiva consiste em variações e distorções do conhecimento e a experiência do gestor compreende o tempo de empresa que o supervisor está na organização. O trabalho traz as seguintes contribuições: primeiro, quanto mais dispersa é a inteligência competitiva, pior é a eficiência de vendas no nível individual. Segundo, quanto maior é a experiência do gestor, melhor é a relação entre Inteligência Competitiva e eficiência. No mais, sugerem-se oportunidades de futuras pesquisas
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