Adjusting attitudes using traditional media: magazines can still move millennials.

Loda, Marsha D.; Coleman, Barbara Carrick

doi:10.1079/9781845936013.0119

Cited by 3 publications

(6 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In this study, we define millennials as people born between 1981 and 2000 (Godelnik, 2017;Pendergast, 2010). Often characterised as "entitled, optimistic, civicminded and impatient" (DeVaney, 2015 p.13), however, this cohort are considered to be the best-educated and literate, most critical to governments' approaches and services provision, highest in cultural diversity, less charged in crimes or unpleasant social behaviours, and closer to their parents (Loda and Coleman, 2010).…”

Section: Millennials' It Use and Psychological Sustainabilitymentioning

confidence: 99%

Imagine being off-the-grid: millennials’ perceptions of digital-free travel

Floros

Cai

McKenna

et al. 2019

Journal of Sustainable Tourism

View full text Add to dashboard Cite

show abstract

Section: Millennials' It Use and Psychological Sustainabilitymentioning

confidence: 99%

Imagine being off-the-grid: millennials’ perceptions of digital-free travel

Floros

Cai

McKenna

et al. 2019

Journal of Sustainable Tourism

View full text Add to dashboard Cite

show abstract

“…Studies have shown that the buying habits of this generation will have a tremendous influence on the future of the retail world (Loda & Coleman, 2010). Whether or not this group continues to value print magazines to the point of purchase, reflected in readership and circulation numbers and subsequently the advertising revenue magazines receive, will ultimately determine whether or not this sector of journalism survives.…”

Section: Significancementioning

confidence: 99%

“…This generation, unsurprisingly, displays a preference for the Internet (Loda & Coleman, 2010;Pew Research Center, 2010), but despite the group's affinity for the World Wide Web, magazines have emerged as a traditional medium that remains relevant to them (Steinberg, 2007).…”

Section: Millennial Readershipmentioning

confidence: 99%

“…Loda and Coleman's experimental study of 18-24-year-old college students revealed that magazines remain an important avenue for reaching the "large, lucrative and elusive" (2010, p. 128) Millennial market. This group displayed an inherent trust in magazine content (Loda & Coleman, 2010).…”

Section: Millennial Readershipmentioning

confidence: 99%

“…Center defines a Millennial as anyone born after 1980-"the first generation to come of age in the new millennium" (2010, p. 4). Millennials capture the essence of how society as a whole tends to characterize today's youth-digitally driven, forsaking all forms of traditional media in favor of the new, the edgy, and the innovative (see for instance, Loda & Coleman, 2010).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Millennials and the Future of Magazines: How the Generation of Digital Natives Will Determine Whether Print Magazines Survive

Bonner¹

2017

Journal of Magazine Media

View full text Add to dashboard Cite

I am pleased to have this opportunity to thank the many colleagues, friends, and faculty members who have helped me with this research project. I am most indebted to Chris Roberts, the chairman of this thesis, for sharing his research expertise and wisdom in connection with this project. I am so appreciative of his constant willingness to offer helpful answers and advice for my steady flow of inquiries throughout this process. I am also very grateful to Dianne Bragg, the co-chair of this thesis, for her continuous encouragement and guidance throughout my master's education and, specifically, for her direction in the theoretical and historical background of this work. I would also like to thank my committee member Margot Lamme for her invaluable input, inspiring questions, and support of both the thesis and my academic progress. I would like to thank Regina Lewis for sharing her expertise in conducting focus groups and assisting in obtaining a moderator to lead this study's focus groups. I would also like to thank Ariel Fink, the aforementioned moderator, for her assistance in skillfully leading the study's focus groups. Finally, I thank all of the student volunteers at The University of Alabama who participated in this study's survey and focus groups. This research would not have been possible without the support of my friends, fellow graduate students, and, of course, my family who all offered a helping hand or encouraging word whenever possible.

show abstract

Consumer preferences of Generation Y

Kruger

Saayman

2015

Journal of Vacation Marketing

View full text Add to dashboard Cite

Generation Y (born between 1982 and has caught the attention of researchers due to the sheer size of this consumer segment and also its significant spending power. The purpose of this exploratory research was to cluster Generation Y concertgoers to various concerts held in South Africa during 2012 and 2013 based on their age to identify and profile different market segments at the concerts. Data were collected at eight live music performances, during 2012 and 2013, by performers Linkin Park, Adam Lambert, Celtic Woman, Lady Gaga, Red Hot Chilli Peppers, Bon Jovi, Justin Bieber and Rodriguez. This resulted in a total factor analysis conducted to identify the main motives of Generation Yers to attend live music performances. Generation Yers were then divided into three groups based on their age in order to give a better idea of the differences among these concertgoers. Three Generation Y clusters were identified, namely, Tweens, Twixters and Tweeds. Analyses of variance, twoway frequency tables and w 2 tests showed significant differences between the segments in terms of socio-demographic and behavioural characteristics as well as motives. Based on the results, it is evident that generation theory needs to be taken into consideration, and it can be a useful tool to segment markets.

show abstract

Adjusting attitudes using traditional media: magazines can still move millennials.

Cited by 3 publications

References 0 publications

Imagine being off-the-grid: millennials’ perceptions of digital-free travel

Imagine being off-the-grid: millennials’ perceptions of digital-free travel

Millennials and the Future of Magazines: How the Generation of Digital Natives Will Determine Whether Print Magazines Survive

Consumer preferences of Generation Y

Contact Info

Product

Resources

About