Adjective Identification in Television Advertisements

Rahim, Normaliza Abd

doi:10.1016/j.sbspro.2013.10.311

Cited by 4 publications

(6 citation statements)

References 2 publications

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“…This might due to the fact that digital materials are the latest in the modern technology. The materials that involved the use of the computers have shown that the learning environment changed from the normal teacher-talk to autonomous learning and to add the students using the computer for learning (Rahim, 2013b;Peacock, 1997). Besides preparing computer software among researchers in order to enhance the learning environment, researchers were interested to adapt and adopt the existing materials or design and create new ones.…”

Section: Materials Selectionmentioning

confidence: 99%

“…Besides preparing computer software among researchers in order to enhance the learning environment, researchers were interested to adapt and adopt the existing materials or design and create new ones. Lately, teachers or lecturers would prefer to design their own digital materials since they know their students more than the others (Rahim, 2013b;Peacock, 1997). Moreover, the materials will be used among all the students in the school.…”

Section: Materials Selectionmentioning

confidence: 99%

“…Thus, materials selected should be viable for different ages and differentiation will be best considered (Peacock, 1997). Differentiations in materials are also important to enhance learning among all the students (Rahim, 2013a;2013b;Rahim, 2012;Peacock, 1997). Besides having different materials for each topic, teachers will have to inculcate all aspects of grammar and skills in order to fulfill the needs of the syllabus.…”

Section: Introductionmentioning

confidence: 99%

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Perception on the Animal Fable ‘Bird of Paradise’ Song

Rahim¹

2014

ASS

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This study focuses on perception towards the animal fable 'Bird of Paradise' song. The objectives of the study were to identify and discuss the characters and characterization from the 'Bird of Paradise' song. The samples of the study consist of ten volunteered subjects from a school in Malaysia. The subjects aged nine years old. The subjects were exposed to the animal fable Bird of Paradise song. The song was heard fifteen minutes a day in two weeks. After two weeks, the subjects were to identify and discuss on the character and characterization from the lyrics of the song. The discussion was a half an hour for each session. Each session consists of three to four subjects. The transcripts from the discussion were analyzed by using the discourse analysis method. The results of the study revealed that the subjects were able to discuss the two main characters and characterization from the song. The results also revealed that the subjects were able to identify the values from the song. Besides that, the study implicates teachers, students and lyricists in considering the animal fables as one of the materials in the classroom. It is hoped that further study will focus on other means of materials in the language classroom.

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Section: Materials Selectionmentioning

confidence: 99%

Section: Materials Selectionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Perception on the Animal Fable ‘Bird of Paradise’ Song

Rahim¹

2014

ASS

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“…Recent years have seen similar discussions; in particular, the distinction between adjectives and determiners has been justified for Serbian (LaTerza, 2015), a double semantic value of the Gothic adjective sama has been stated (Ratkus, 2018), and a mixed category combining morphemic and syntactic peculiarities of nouns and adjectives has been singled out in the Tungus language (Nikolaeva, 2008). The ambiguity of adjectives leads to difficulty in their identification in texts, proper use, and proper adjective ordering (Abd Rahim, 2013;Sosnina, 2015;Berg, 2019;Trotzke & Wittenberg, 2019). Although the dominant opinion is that adjectives are not a universal language category, researchers agree that "every language seems to be equipped with adjectival concepts" (Pustet, 2006, p. 61).…”

Section: Introductionmentioning

confidence: 99%

The Container Image Schema as the Conceptual Basis of English Adjectives’ Semantics

Antonova

2020

JLE

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This paper focuses on the cognitive foundation of the semantics of English adjectives that denote mental and moral characteristics of human beings. Research into these adjectives seems a challenging task because they denote abstract qualities that cannot be perceived through vision, hearing, or touch; and here a question arises: How are abstract qualities interpreted in English encoded through adjectives? To answer it, this study follows the idea of two-level semantics, i.e. word semantics is treated as a two-level phenomenon that comprises the semantic (external) level and the conceptual (deep) one. This study is the first to address adjectival semantics from this perspective. Here a novel approach to revealing the cognitive foundation of adjectives is introduced: given that adjectives originated from old syncretic items and a word cognitive model forms at the moment of word creation, cognitive models underlying adjectives' semantics are unearthed via analysis of their etymological data. Our contribution is two-fold. First, the approach has revealed that the image schema CONTAINER guides semantics of an array of various adjectives independent of their morphemic structure or date of origin. The examples demonstrate that abstract human qualities are interpreted via the following container features: boundary, container substance, size, hardness/softness of a container shell, etc. The semantics of affixed or compound adjectives appear to stem from the integration of concepts represented by an affix and a root or two roots, respectively. Second, the findings show that the value given to every container feature appears to predetermine the evaluation conveyed by an adjective. Container features tend to possess ambivalent value, realizing the positive or negative one due to the interaction with a frame in which the CONTAINER is incorporated, therefore the same polysemantic adjective may develop both positive and negative meanings. To reveal the whole inventory of cognitive models that govern adjectival semantics in English, further research needs to be conducted.

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“…Thus, the studies were on reading folklore using the big book (Rahim & Harun, 2010), Malay literature using various means of technology (Rahim & Harun, 2011;Rahim, 2011a;Isnain & Rahim, 2012;Rahim, 2013a;2013b;2013c), literature and storytelling with special needs children (Rahim, 2011b;Rahim, 2011c;Rahim & Roslan, 2012a), identifying verbs in stories (Rahim & Roslan, 2012b), values and proverbs in stories (Rahim, Jang-Gyem & Ladyanna, 2012). Although, some instruments used were in the English language but most of the stories were taken from the Malay literature genre and Malay folklore.…”

Section: Introductionmentioning

confidence: 99%

Word Recognition through Malay Animal Fables

Sujud¹,

Rahim²,

Affendi³

2014

ASS

Self Cite

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The study focuses on the word recognition using the Malay Animal Fables (MAF) among primary school learners. The objectives of the study were to identify and discuss the words (noun, adjective and verb) from six animal fables. The MAF were taken from the Malay Folklore program. The samples of the study were 100 subjects from two classes of Malay language classrooms. The subjects were picked at random and were interviewed based on the MAF program. The program was based on the stories in the form of songs and the song lyrics. The answers from the subjects were collected and the data were accumulated and anaysed accordingly. The results revealed that the subjects were able to storytell the stories, identify the words and divided the words into noun, adjective and verb. It is hoped that future study will focus on the use of MAF in writing essay.

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Adjective Identification in Television Advertisements

Cited by 4 publications

References 2 publications

Perception on the Animal Fable ‘Bird of Paradise’ Song

Perception on the Animal Fable ‘Bird of Paradise’ Song

The Container Image Schema as the Conceptual Basis of English Adjectives’ Semantics

Word Recognition through Malay Animal Fables

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