Abstract:Background: Doctors rely on drug advertisements provided by the pharmaceutical industry as an authentic source of drug information. However, they are found to be highly incomplete, biased, and inaccurate, thus leading to irrational drug use.
Aims and Objectives: To assess the adherence of printed drug promotional literature (DPL) provided to private medical practitioners using the World Health Organization (WHO) guidelines for ethical drug promotion.
Materials and Methods: In this cross-sectional study, the… Show more
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