Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling

Hult, G. Tomas M.; Hair, Joseph F.; Proksch, Dorian; Sarstedt, Marko; Pinkwart, Andreas; Ringle, Christian M.

doi:10.1509/jim.17.0151

Cited by 569 publications

(428 citation statements)

References 95 publications

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“…Although these issues have long been a concern in marketing research, enhanced statistical methods enable researchers to address them more rigorously (Hult, Hair et al 2018;Worm, Bharadwaj, Ulaga & Reinartz 2017). Regression based analyses function on the assumption of minimal multicollinearity.…”

Section: Greater Focus On Relevance and Rigormentioning

confidence: 99%

“…Embora essas questões sejam, há muito tempo, uma preocupação na pesquisa de marketing, métodos estatísticos mais avançados passaram a permitir que os pesquisadores os abordem com mais rigor (Hult, Hair et al, 2018;Worm, Bharadwaj, Ulaga, & Reinartz, 2017 Hair et al, 2016;Matthews et al, 2016). Análises multigrupo (AMG) auxiliam pesquisadores a descobrirem se existem diferenças nas estimativas dos parâmetros (por exemplo, pesos externos, cargas externas e estimativas de parâmetros) de grupos de dados pré-definidos (Matthews, Hair, & Matthews, 2018).…”

Section: Maior Foco Em Relevância E Rigorunclassified

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Marketing Research in the 21st Century: Opportunities and Challenges

Hair

Harrison

Risher³

2018

Rev. Bras. Mark.

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The role of marketing for consumers and businesses is rapidly evolving (Ferrell, Hair, Marshall Tamilia 2015). Indeed, the marketing function is fundamentally changing as a result of the digital transformation, data, data analytics and most recently, personal mobile devices, such as infusion software, which track time as individuals work or play, can search for local businesses or customers while in a coffee shop, send an invoice or quote from a clients office, and much more (Shah et al 2014). Marketing research design and analysis methods are also changing rapidly (Hair, Black, Babin Anderson 2019). These changes are emerging from transformations in management skills (Henke, Levine McInerney 2018; Davenport 2018), technological innovation, particularly in the digital space (Davenport 2018), and continuously evolving customer behavior (needs and expectations) (Wedel Kannan 2016). To continue being relevant, marketing research must remain as dynamic as the markets themselves.

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Section: Greater Focus On Relevance and Rigormentioning

confidence: 99%

Section: Maior Foco Em Relevância E Rigorunclassified

Marketing Research in the 21st Century: Opportunities and Challenges

Hair

Harrison

Risher³

2018

Rev. Bras. Mark.

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“…(2) test and improve existing models by synthesizing different approaches); PLS-SEM's ability to test more complex models can help researchers to explore and (3) uncover new causal relationships that had previously been overlooked Relating findings to contextual factors PLS-SEM tools for multigroup analyses or more explorative or prediction-oriented procedures such as FIMIX-PLS or PLS-POS help to (4) identify relevant contextual factors that define relevant segments or subgroups Data collection and preparation Collection a variety of data with constructs that are theoretically less-clearly defined (5) The data are nonnormal (6) The analysis draws on secondary data…”

Section: Introductionmentioning

confidence: 99%

A critical look at the use of SEM in international business research

Richter

Sinkovics

Ringle

et al. 2016

International Marketing Review

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421

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Christopher SchlägelFaculty of Economics and Management, Otto von Guericke University Magdeburg, Magdeburg, Gemany Abstract Purpose -Structural equation modeling (SEM) has been widely used to examine complex research models in international business and marketing research. While the covariance-based SEM (CB-SEM) approach is dominant, the authors argue that the field's dynamic nature and the sometimes early stage of theory development more often require a partial least squares SEM (PLS-SEM) approach. The purpose of this paper is to critically review the application of SEM techniques in the field. Design/methodology/approach -The authors searched six journals with an international business (and marketing) focus (Management International Review, Journal of International Business Studies, Journal of International Management, International Marketing Review, Journal of World Business, International Business Review) from 1990 to 2013. The authors reviewed all articles that apply SEM, analyzed their research objectives and methodology choices, and assessed whether the PLS-SEM papers followed the best practices outlined in the past. Findings -Of the articles, 379 utilized CB-SEM and 45 PLS-SEM. The reasons for using PLS-SEM referred largely to sampling and data measurement issues and did not sufficiently build on the procedure's benefits that stem from its design for predictive and exploratory purposes. Thus, the procedure's key benefits, which might be fruitful for the theorizing process, are not being fully exploited. Furthermore, authors need to better follow best practices to truly advance theory building. Research limitations/implications -The authors examined a subset of journals in the field and did not include general management journals that publish international business and The current issue and full text archive of this journal is available on Emerald Insight at: www.emeraldinsight.com/0265-1335.htm marketing-related studies. Fur-thermore, the authors found only limited use of PLS-SEM in the journals the authors considered relevant to the study. Originality/value -The study contributes to the literature by providing researchers seeking to adopt SEM as an analytical method with pra...

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“…Notwithstanding, management of the organization should adopt a developmental perspective of the organization by examining the process of resilience by evaluating the collective stock of employees and enhancing the role of the ISA in the organization in order to achieve the goals and objectives of organizational resilience. Moreover, the issue of endogeneity must be addressed by applying the right strategy and approach in testing the issue in organizational resilience studies, including the treatment of endogeneity through introducing the control variable of the ex-post assessment with an input variable [47]. Future studies can run complementary methods to establish whether or not the issue of endogeniety is critical for the study results [45].…”

Section: Discussionmentioning

confidence: 99%

Effect of Information System Artifacts on Organizational Resilience: A Study among Malaysian SMEs

et al. 2019

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Conducting business nowadays has become much more challenging, and the importance of collective behavioral capacity is paramount regarding the behavior of employees along with internal information systems that form the backbone of many organizations in terms of competitiveness and survivability. This study, therefore, examined the effect of commitment, communication, competency, community, connection, consideration, and coordination on information system artifacts and the effect of information system artifacts on organizational resilience among Malaysian SMEs. To verify these statements and positioning, a sample of employees from registered organizations of the Malaysian Digital Economic Corporation Sdn Bhd (MDEC), participated in this study to examine a number of aspects. Quantitative data were collected from a total of 252 respondents through a questionnaire survey and data were analyzed using PLS-SEM. We performed the endogeniety assessment for the all the seven input variables and confirmed lack of endogeniety issues. The findings of this study constitute essential results that the commitment, communication, competency, community, connection, consideration, and coordination positively influenced the ISA. Furthermore, the mediating effect of ISA on the relationships of organizational resilience with commitment, communication, competency, community, connection, consideration, and coordination, had been revealed. The study concluded that a positive set of behavioral capital, if it exists inside organizations, enables the organizations to prosper and survive. Similarly, policymakers need to address the issue surrounding resilience in SMEs by establishing the correct benchmarking mechanism by introducing it as a formal activity to be undertaken regularly within the SMEs. Given the vast majority of employment in Malaysia and globally is provided through SMEs, if they become more resilient to change and to unforeseen events, then the employment of the vast majority of the working class can be secured across different nations.Sustainability 2019, 11, 3177 2 of 23 important. Resilience can be described as the capacity to utilize internal resources, such as people and processes within an organization in dealing with uncertainty and misfortune and accomplishment. Mallak and Yildiz [1] revealed that organizational resilience is the most important attribute of modern organizations to remain competitive and likewise, organizations with poor resilience may not survive into the next decade. Therefore, organizational resilience is the capacity that can be developed and maintained at the organizational level through utilizing resources at the disposal of the organization [2]. From a developmental viewpoint, it is a means to manage, develop, and maintain the much-needed capacities to ensure the organization is resilient [3]. This also facilitates the progression of the organization at the national level by helping to created job opportunities. In this study, the capacity viewpoint concerning organizational resilience is premise...

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Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling

Cited by 569 publications

References 95 publications

Marketing Research in the 21st Century: Opportunities and Challenges

Marketing Research in the 21st Century: Opportunities and Challenges

A critical look at the use of SEM in international business research

Effect of Information System Artifacts on Organizational Resilience: A Study among Malaysian SMEs

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