Abstract:The notion of addressable minds produces a different type of database about a person. Rather than
knowing who a person is, knowing what the person does, addressable minds work in the so-called ‘here and
now’, at the micro-level. Today’s advertising is often one-way, even though the trend is to go from mass
advertising on television and radio to more micro-targeted advertising on the Internet. Search-based advertising is
growing rapidly. When a person searches for something, it’s likely that he is interested in… Show more
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