2009
DOI: 10.1287/mnsc.1080.0978
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Additive Utility in Prospect Theory

Abstract: Prospect theory is currently the main descriptive theory of decision under uncertainty. It generalizes expected utility by introducing nonlinear decision weighting and loss aversion. A difficulty in the study of multiattribute utility under prospect theory is to determine when an attribute yields a gain or a loss. One possibility, adopted in the theoretical literature on multiattribute utility under prospect theory, is to assume that a decision maker determines whether the complete outcome is a gain or a loss.… Show more

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Cited by 131 publications
(61 citation statements)
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“…We choose an additively separable model in which each good contributes to utility independently of the consumption of other goods, and having good specific reference points (Bleichrodt et al 2009). To gain insight into the variety seeking problem, we first consider the situation in which a consumer is restricted, in each time period, to the choice of one out of K goods.…”
Section: Discrete Choice Problemmentioning
confidence: 99%
“…We choose an additively separable model in which each good contributes to utility independently of the consumption of other goods, and having good specific reference points (Bleichrodt et al 2009). To gain insight into the variety seeking problem, we first consider the situation in which a consumer is restricted, in each time period, to the choice of one out of K goods.…”
Section: Discrete Choice Problemmentioning
confidence: 99%
“…Foundations for such a multi-attribute utility function were developed by [5] which is supported by several empirical studies concerning decision making under risk (e.g. [2,4,32,25,9]).…”
Section: Discussionmentioning
confidence: 99%
“…To do so we vary q 1 , q 2 , q 3 and see how this affects the expected utility of the optimal solution, tasks (3,4,5,6,7,8,10,13,14). We also investigate how large a change in the trade-off parameters it would take for this solution to no longer be optimal.…”
Section: Sensitivity To Trade-off Parametersmentioning
confidence: 99%
“…According to decision makers' psychological and behavioral characteristics of reference dependence, loss aversion, and diminishing sensitivity, based on prospect theory [24][25][26][27][28], the calculation method of comprehensive prospect value for each grade is given below.…”
Section: Calculation Of Each Trust Grade's Comprehensive Prospect Valuementioning
confidence: 99%
“…# are nonlinear weight function for "income" and "loss" respectively. According to articles [24][25][26][27][28], function…”
Section: Calculation Of Perceived Probability For Each Evaluation Trumentioning
confidence: 99%