Adding Bilateral Transparency to Assessing Student Learning in the Advertising Capstone Course

From Introducing the World Wide Web to Teaching Advertising in the Digital Age: A Content Analysis of the past Twenty Years of the Journal of Advertising Education

“…Many articles in JAE also apply various pedagogical techniques and trends to advertising instructional methods. Topics of interest included teamwork and collaborative learning (Bichard, Roberts & Sutherland, 2000;Kim, Baek & Kim, 2011;Robbs & Gronstedt, 1997;Treise, Wagner, Minter & Correll, 2004;White & Smith, 2009), experiential learning (Gale & Kreshel, 2006;Greene, 2010;Lewis, 2010;Rosenkrans, 2006;Scovotti & Spiller, 2009), using technology in instruction (Barnes, 1996;Bovinet & Elcombe, 1999;Caravella, Ekachai, Jaeger & Zahay, 2009;Everett et al, 1999;Grau, 2007;Hettche & Clayton, 2012;Kim, 2012;Quesenberry, Saewitz & Kantrowitz, 2014;Wood, Wetsch, Solomon & Hudson, 2009), evaluation and assessment (Hachtmann, Mitchell & Shipley, 2009;McCain & Miller, 2013;Reber, Frisby & Cameron, 2003;Rosenkrans, 2006;Sitz & Thayer, 1996), service learning (Grow & Wolburg, 2005;Zwarun, 2007), diversity and inclusiveness (Chambers, 2003;Rios, 2003;Slater, 2003;Treise et al, 2004) and many other relevant topics.…”