Adblock Usage in Web Advertisement in Poland

Evaluation of Adblock Software Usage

“…The main research goal was focused on describing the ad blocking software usage factors for future web advertisement strategy development. Research study was started after preliminary research on types of online advertisement, and the diversity of ad blocking reasons and methods were characterized [3]. The new classification of ad blocking reasons was developed, based on previous studies and literature reviews [3], [42].…”

“…Research study was started after preliminary research on types of online advertisement, and the diversity of ad blocking reasons and methods were characterized [3]. The new classification of ad blocking reasons was developed, based on previous studies and literature reviews [3], [42]. The study of classification included the technical and social reasons for ad blocking as well (Figure 1).…”

“…The term adblock refers to software for blocking online advertisements. There are four different types of web browser plugins [2], [3] which currently are popular and block advertisements: AdBlock, AdBlock Plus, uBlock and uBlock Origin. uBlock is considered as the plugin with the best performance, in terms of ad and third party tracker filtering, and least privacy tracking [4].…”

Diversification of web traffic sources in the internet promotion of agrotourism

“…Potencjał oddziaływania witryn internetowych zależy w dużej mierze od podjętych działań, które wygenerują na nich ruch. W dobie coraz większej niechęci konsumentów do reklam i popularyzacji technologii "adblock", marketerzy poszukują innowacyjnych form promocji (Strzelecki, Abramek, Sołtysik-Piorunkiewicz, 2018). Marki coraz częściej prowadzą blogi, vlogi i webinaria (swoiste, internetowe seminaria), próbując przebić się do świadomości konsumentów (Grzybowska, 2017).…”