Animal coloration serves many biological functions and must therefore balance potentially competing selective pressures. For example, many animals have camouflage, in which coloration matches the visual background against which predators scan for prey. However, different colors reflect different amounts of solar radiation and may therefore have thermoregulatory implications as well. In this study, we examined geographic variation in dorsal patterning, color, and solar reflectance among Horned Larks (Eremophila alpestris) of the western United States. We found associations between dorsal plumage brightness, hue, and patterning relative to the soil conditions where specimens were collected. Specifically, brighter dorsal plumage corresponded to brighter soil, while redder, more saturated hues in dorsal plumage corresponded to redder soils. Furthermore, backs with more high-contrast patterning were more common among females and also associated with soil that had coarser soil fragments, suggesting that lark plumage has been selected to optimize background matching in different environments. We also found that larks exhibited higher solar reflectance in hotter and more arid environments, which lowers the water requirements for homeothermy. Taken together, these findings suggest that natural selection has balanced camouflage and thermoregulation in Horned Larks across a wide variety of soil types and abiotic conditions.