Adaptive Customer Profiles For Context Aware Services in a Mobile Environment

Abstract

Mobile data communication generated 10 percent of the overall data revenue in Germany and between 2-3 percent worldwide [29] in 2004. This development is contradictory compared to the high investment (91.5 billion €) in networks and licenses that supported the UMTS infrastructure and thereby the mobile internet. An advertised-based revenue model [10] addresses an opportunity to increase the mobile data communication. Mobile customers and advertisers are matched based on the customer's current situation (location, time and interests). Precise customer profiles, as a requirement to overcome the information overflow, and to enable a multilateral economically reasonable matching are indispensable but the profile's quality is not given in reality. Without precise customer profiles there is no matching. With situation adaptive customer profiles the profile's quality is increasing. Its design, realization and integration into the mobile operator's infrastructure are the aim of this paper.

Multicast and Individual Service Provisioning in Mobile TV

“…information about his current location, age, gender etc. [14]. On the other side, the advertisers also send a XML file, based on the same scheme, where they specify their target group in a way that these two XML files could be matched at the mobile TV platform.…”

“…A process model [14] is used (figure 1) to address the research questions which will be described later in this section. The process model is separated into six stages.…”

A Procedure of How to Conduct Research in Transparent Mobile Recommendations

“…The underlying methodology of this research paper is based on design research [32][33] [34]. A design research based process model [35] is chosen (figure 1) to address the research questions. The procedure is separated into six stages.…”

“…In addition there is user generated information as part of the available information as e.g. information that is stored in user profiles [35]. Such information can be a pseudonym, age, interest or other.…”

“…Research progress related to design research[35] It starts with the literature research, followed by the problem identification (awareness of a problem). The hypotheses deduction and a first conceptual design (suggestions) are part of the third and fourth stages.…”