Adaptive Conjointanalyse

Herrmann, Andreas; Hüber, Frank; Regier, Stefanie

doi:10.1007/978-3-642-00754-5_8

Cited by 6 publications

(2 citation statements)

References 20 publications

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“…Advantages of the adaptive conjoint analysis are on one hand the possibility of regarding a high number of characteristics and features and on the other hand the fast assessment of the collected data. The advantage of excluding an increased price sensitivity, which is given using the traditional conjoint analysis, is also given using the adaptive conjoint analysis, due to the direct interrogation of preferences (Herrmann et al, 2009;Peyer, 2014).…”

Section: Conjoint Analysismentioning

confidence: 99%

Determination of Additional Willingness to Pay for Socially Responsible Technical Products Using Discrete Choice Analysis

Haase

Kohlmeyer

Rich

et al. 2016

JMS

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<p>Previous studies examined additional willingness to pay for socially responsible primary goods. However, technical products have not been considered. Therefore, the purpose of this study is to estimate additional willingness to pay for socially responsible technical products. Within an overview of given methods for measuring willingness to pay, the discrete choice analysis was applied to this study. As technical products, computer mice were chosen exemplary, since there is a partially fair mouse available. It was found that two of three fair labeled mice have a negative willingness to pay. Only consumers of the fair produced and labeled mouse has a positive willingness to pay. The consumers pay perhaps more attention to the aspect of social responsibility, if presented brands are comparatively unknown. In this connection, consumers allocate a higher value to social responsibility.</p>

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Section: Conjoint Analysismentioning

confidence: 99%

Determination of Additional Willingness to Pay for Socially Responsible Technical Products Using Discrete Choice Analysis

Haase

Kohlmeyer

Rich

et al. 2016

JMS

View full text Add to dashboard Cite

show abstract

“…In addition this method is interactive which means that consumers' answers are processed during the survey (ibid.) and the given answers provide the basis for the following questions (Herrmann et al, 2009). One attribute of our survey will be the presence of a label for plastics made from renewable raw materials.…”

mentioning

confidence: 99%