Adaptation of Blue Ocean Strategy in Increasing Business Markets
Intan Sakinah,
Zainab Zahro,
Adilla Andinia
Abstract:Products produced by the XYZ Photography & Video Studio business include photo studio services, graduation studio photos, family studio photos, pre-wedding photos, wedding photos, wedding videos, photo printing, and photo accessories sales. The following problems: Lack of promotion carried out by the management either manually or online, No company targets monthly and yearly, Incomplete brochures and price lists for each product. This study aims to increase revenue and propose strategies to create innovati… Show more
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