Adaptation Capacity Management of the Passenger Air Carrier as a Participant in the Tourism Product Creation Process
Larysa Lytvynenko,
Mariia Hryhorak,
Petro Yanovsky
et al.
Abstract:The paper provides a critical analysis of researches related to the definition of different types of business opportunities, general approaches to adaptation management, adaptation potential management of transport and tourism enterprises. The choice of air carriers as the object of study was due to the greatest difficulty in managing their adaptation potential, and their key impact on the tourism product. The prerequisites for the adaptation of air carriers to the global tourism market were determined. It was… Show more
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